Greg Ubert, Founder and President of CrimsonCup, wrote the Seven Steps in 2001 because he realized there is much more to having a successful coffee shop business than having The World’s Best Coffee. In the book, Greg documents the sound business philosophy and the necessary principles for operating a profitable coffee shop business.
What will you
learn if you buy the book? Everything you will need
to know to start a coffee shop and succeed:
- Profit Ratio
- Location
- Layout
- Equipment
- The coffee itself and other ingredient secrets
- Marketing
- Training
- Customer Service
- Business Plan
- Coffeeshop menu
- Financial Criteria
- Financial Estimates
Learn how to succeed in the coffee shop business, by purchasing Seven Steps to Success - read more excerpts or watch video testimonials to the right.
Who Leads CrimsonCup?
Greg Ubert & Armando Escobar: CrimsonCup Coffee & Tea was established in 1991 with a simple goal in mind: roast and supply The World’s Best Coffee. About a year after the new company was up and running, Greg had what some people would call a “defining moment”.
He visited a new coffee shop with the hopes of selling the operator, a man named Armando, on serving CrimsonCup. Greg counted 20 customers in line waiting to be served. He watched in amazement as Armando, with the help of only one employee, served specialty coffee drinks to all 20 customers in only five minutes.
Greg learned
that, in addition to The World’s Best Coffee,
operating a successful coffee business depends on efficiency
in coffee shop layout and set-up, barista training, customer service, marketing, and
something Armando called ‘The Dance’.
Eventually, Greg hired Armando and spent the next eight
years documenting what works and doesn’t work
in the operation of a profitable coffee shop business.
He outlines these specific coffee shop business concepts
and strategies in the Seven Steps to Success.
To purchase our
book, Seven Steps to Success, for $149.95 (compared
to other coffee consultant competitor's pricing
of $259 or higher), please contact John Gouhin,
at 1-888-800-9224 between 8 a.m. - 5 p.m. EST
or if afterhours, fill out our online
form.
This is your start to living the dream of owning your very own coffee shop business, starting the coffee shop, and succeeding in the specialty coffee industry. |
Review
Article on Our Book: “Seven Steps To Success
Help Your Cup Runneth Over”
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