Back in May of 2009 Crimson Cup started us on a process called FOR (focus on results). When this was introduced I thought it was the biggest pain in the butt, causing more work for me in my already unbelievably busy schedule. Once we were into this process I started kicking and screaming that it was a huge waste of time. A little further into the process I was so frustrated I was ready to pack my bags. Then it slowly started to creep up on me; “I’m starting to understand what this process is all about”. Amazingly, somehow during this process I transitioned from a salesperson into a businessman. Now I ask myself these questions when working on a task:
- How will this help the business be more profitable?
- How will this help save money yet not impede the quality of service?
- Will this make me or the company more efficient?
- Am I working hard or am I focused on achieving results?
I am not quite sure how the transition happened but I am happy that it did. This might have been a painful ride getting to this point but was well worth it. This new way of thinking has spread into other areas of my life that I will take with me forever. Education is a wonderful thing!









