Crimson Cup Founder and President Greg Ubert is writing a series of columns about running a coffee shop for Coffee Talk magazine.
The series continues in May with, “A COFFEE SHOP RATIO THAT BOOSTS PROFITS BY 50%.”
“Many coffee shop owners go into the business based on their passion for coffee. They often believe the key to their success is bringing the finest coffee available to their community,” Greg writes. “That’s a big part of the equation, and you can’t succeed without great coffee. But you also need to attend to the business side of running a coffee shop.
“When you get down to basics, selling coffee is a numbers game,” the article continues. “If you play the game correctly, you win. If you try to cut corners or stray from your focus, you will lose.”
Want to learn more about ratios and how they contribute to a thriving coffee shop? Read the full article in Coffee Talk. Or, for more insights into coffee shop success, see Greg’s book, Seven Steps to Success in the Specialty Coffee Industry.
Since 1991, Crimson Cup Coffee & Tea has hand-roasted great-tasting specialty coffee in Columbus, Ohio. We’ve also taught more than 250 independent business owners how to open a coffee shop through our coffee shop franchise alternative program.
Questions about opening a coffee shop? Or want to learn more about our wholesale coffee roasting programs for specialty grocers, colleges and universities and restaurants and food service operators? Give us a call at 888-800-9224 or fill out this form, and we’ll get right back to you!