Recent research offers insight into why a coffee shop is such a great place to solve creative problems. It turns out that moderate ambient noise – like that found in a busy coffee shop – acts as a spark to creativity.
According to a study published in the Journal of Consumer Research, this level of noise distracts the brain just enough to encourage abstract thinking, which is key to creative breakthroughs. By contrast, quiet places such as libraries or noises above 85 decibels actually inhibit both thinking and creativity.
So the next time you’re pondering a knotty problem, you might just find the answer at your local independent coffee shop. At the very least, you’ll enjoy a delicious beverage!
Since 1991, Crimson Cup Coffee & Tea has hand-roasted great-tasting specialty coffee in Columbus, Ohio. We’ve also taught more than 250 independent business owners how to open a coffee shop through our coffee shop franchise alternative program.
Questions about opening a coffee shop? Or want to learn more about our wholesale coffee roasting programs for specialty grocers, colleges and universities and restaurants and food service operators? Give us a call at 888-800-9224 or fill out this form, and we’ll get right back to you!