Wow! Crimson Cup customers enjoyed a great year in 2013. As a result, we’ve been able to award more than $125,000 in education and hands-on training after the first year of our Crimson Cup Rewards program.
Customers can apply credits throughout 2014 toward a wide variety of training classes, Crimson Cup’s Independents Day conference, or organized trips to coffee plantations. All customers also receive access to a marketing portal with customizable collateral and promotional materials.
The Crimson Cup Rewards program is one more way we help independent coffee shops succeed. Rewards are designed to help coffee house owners grow their businesses.
Coffee house customers can choose from more than 20 training classes covering nearly every aspect of coffee shop operations. Topics range from Espresso 101 and Advanced Barista Training to Brew Bar 101 and Comparative Cupping. Classes may be held at Crimson Cup’s Columbus, Ohio roasting and training facility or at customers’ coffee shops. Content for many of the classes is drawn from Greg’s book, Seven Steps to Success in the Specialty Coffee Industry, which forms the basis of our coffee shop franchise alternative program.
At our Independents Day conference in August, Crimson Cup community members learn about the latest trends in specialty coffee from coffee and marketing experts, the Crimson Cup team and one another. We’ll talk about what’s working and what’s new in nearly every aspect of operations, from menus and brewing methods to marketing and staff training.
Crimson Cup organizes trips to coffee-growing countries each year. In 2013, we visited coffee plantations and processing facilities in Costa Rica, Guatemala and Honduras. Four Ohio coffee shop owners participated in the Costa Rica trip.
We’re proud to invest in our customers through our Crimson Cup Rewards program. Not only do we succeed when they succeed, but we’re also strengthening independent coffee shops as an industry.