Grass Roots Marketing and the Cost of Shoe Leather

Crimson Cup Founder and President Greg Ubert is writing a series of columns about running a coffee shop for Coffee Talk magazine.

The series continues in April with, “Grass Roots Marketing and the Cost of Shoe Leather.

Greg Ubert, founder and president, Crimson Cup Coffee & Tea“As a coffee house owner, you are running a community-based business, where the majority of your customers live or work within a few miles of your shop,” Greg writes. “To prosper, you need to become involved in your community. That’s why grass roots marketing is so important – and why shoe leather is one of the best investments you can make in marketing your coffee house.”

Want to learn more about shoe leather costs? Read the full article in Coffee Talk. Or, for more advice on marketing and the big rocks, see Greg’s book, Seven Steps to Success in the Specialty Coffee Industry.

Since 1991, Crimson Cup Coffee & Tea has hand-roasted great-tasting specialty coffee in Columbus, Ohio. Weve also taught more than 250 independent business owners how to be successful in specialty coffee through our coffee franchise alternative program. 

Questions about opening a coffee shop? Or want to learn more about our wholesale coffee roasting programs for specialty grocers, colleges and universities and restaurants and food service operators? Give us a call at 888-800-9224 or fill out this form, and we’ll get right back to you!

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