Is Owning a Coffee Shop Right for You?

Crimson Cup Coffee House

Thinking of opening a coffee shop? If you love coffee and are energized by making people feel energized, owning a coffee shop might be the right business for you. You can serve the best-tasting specialty drinks in town and create the community gathering place that everyone talks about. Best of all, you can go home every night smelling like coffee!

However, a love for coffee can’t be the only thing that propels you into business. You must be prepared to work long hours, deal with hiring, training and firing staff, handle customer complaints and juggle dozens of tasks and business decisions on a daily basis.

Does this sound better than your current career? If so, it’s time to learn more about running a coffee shop.

Begin by doing your research! Gather as much information about the coffee industry as you can. Read industry magazines, newspapers, websites and blogs, like this one.

Visit coffee shops in your area and around your state. Take note of what is and isn’t working:Time the barista as she prepares each drink. Rate the quality of the drinks, the cleanliness of the store, the legibility of the menus and how well the store is laid out. Compare the price of drinks from neighborhood to neighborhood. Chat up customers about what brings them to the shop.

As part of your research, you might want to read Seven Steps to Success in the Specialty Coffee Industry. Written by Crimson Cup‘s own Greg Ubert, this commonsense guide covers everything you need to know before starting your own coffee shop. It will help you answer such questions as:

  • Have I found the right location?
  • Can I afford the rent?
  • Where will I purchase coffee, syrups and other products?
  • How do I create a winning menu?
  • What should I charge for my drinks?
  • What equipment do I need?
  • How will I train my staff?
  • and much more!

After you’ve completed your research and found answers to your questions, you should know whether owning a coffee shop is right for you.

The Crimson Cup team is here to help! Call us anytime at 888-800-9224, or fill out this form and one of our coffee consultants will get back to you within 48 hours.

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