Greg Ubert is the Founder and President of Crimson Cup® Coffee & Tea, a specialty coffee roaster and teacher of coffee shop business success. Based in Columbus, Ohio, Greg founded Crimson Cup® Coffee & Tea in 1991 on the principals of L.Y.F.E. & L.O.V.E. L.Y.F.E. stands for Leave You Feeling Energized: Crimson Cup strives to energize everyone through awesome products, customer service, and coffee expertise and training. L.O.V.E. stands for Leave Others Very Energized: Crimson Cup does this through positive interactions and by giving back to the community.
In 2003, Greg published the book Seven Steps to Success, which documents his passion for teaching
others & his proven business philosophy. In 2007, using the business philosophy outlined in Seven
Steps to Success, Crimson Cup opened it’s first company-owned coffee house in the Columbus
community of Clintonville, Ohio. This coffee house serves as the company’s test store, allowing
Crimson Cup to sample new products and services before launching them nationwide. In 2009, Greg
created a delicious frozen chocolate drink called Frozen Hot Chocolate. Before being launched, this
product was tested at Crimson Cup Coffee House and has since become one of the company’s top
selling products.
Under his leadership, Crimson Cup has received many business and philanthropic awards:
- INC. 5000 Fastest Growing Private Companies – 2008
- Business First Fast Fifty – 2001, 2003, 2004, 2005, 2006, and 2008.
- Business First Corporate Caring Finalist – 2004, 2005, and 2007
- Business First Corporate Caring Award Winner in Education – 2006
- Columbus Chamber Small Business Leader Finalist – 2007
- Better Business Bureau Integrity Award – 2006
- Addy Award for Excellence in Advertising – 2003
- American Marketing Association Achievement in Marketing: Corporate Logo – 2003
- American Marketing Association Achievement in Marketing: Specialty Trade – 2003
Greg is a member of the Rotary Club of Clintonville. He is a board member for The Wellness
Community of Central Ohio; a non-profit organization dedicated to helping people affected by cancer.
He also serves on the advisory boards for The Ohio State University of Hospitality Management and
the Initiative for Managing Services at The Fisher College of Business at The Ohio State University.
Greg holds a B.A. in economics from Harvard University, where he was a linebacker for the Crimson
football team and a pitcher on the university’s baseball team. He currently resides in Columbus with
his wife Laura and their three children: Caroline, Jack and Nick.
