Seven Steps to Success

Greg Ubert, Founder and President of Crimson Cup, wrote the Seven Steps To Success in 2001 because he realized that there is much more to having a successful coffee shop business than having awesome coffee & products. In the book, Greg documents the proven business philosophy and the critical principles for operating a profitable coffee shop business.

Crimson Cup Products

What will you learn from this book? EVERYTHING you will need to know to start a coffee shop and succeed:

  • Profit Ratio
  • Location
  • Store Layout
  • Equipment
  • Coffee and other ingredient secrets
  • Marketing
  • Training
  • Customer Service
  • Business Plan
  • Coffee Shop Menu
  • Financial Criteria
  • Financial Estimates


See what people are saying about this book!

For a LIMITED TIME we are offering the book at a SPECIAL PRICE of only $59.99.

This price includes:

  • Seven Steps to Success
  • Our Full Product Catalog
  • A 12 ounce Bag of Armando’s Blend — our signature coffee
  • A Box of Our Fabulous Hot Tea
  • Valuable Information About the Benefits of Working with Crimson Cup!
  • One of Our Crimson Cups

If you want to succeed in the specialty coffee industry, this book is a MUST READ!

To purchase the book, Seven Steps to Success, contact us at 1-888-800-9224 between 8 a.m. – 5 p.m. EST or link to our ONLINE STORE.