Buy The Book

Follow the Roadmap to Specialty Coffee Success!

Thinking about owning your own coffee shop? Want to take your existing business to the next level? This book is for you!

Written by Crimson Cup Founder Greg Ubert, Seven Steps to Success in the Specialty Coffee Industry covers everything you need to know to run a profitable coffee house or café. This commonsense guide is based on Greg’s experience in helping hundreds of coffee entrepreneurs in 28 states set up successful businesses.

Learn tested strategies for running a profitable coffee business, including how to:

1. Choose the right location (Hint: it’s probably not where you think!)
2. Set up your space for labor-efficient service
3. Get the right products and equipment
4. Beat the coffee giants at their own game
5. Train employees for maximum productivity
6. Create a welcoming culture
7. Present a clean, attractive store

Plus, discover the golden key to successful coffee shop ownership: The Ratio for Ultimate Profitability.

You don’t need to go it alone! Follow this proven road map to success – including a comprehensive coffee shop business plan ready to be customized for your business.


To get started, get your copy of 7 Steps to Success in the Specialty Coffee Industry today. Or, contact New Coffee Shop Consultant Scott Fullerton,

We offer a free, no-obligation consultation for anyone who’s serious about opening a coffee shop because we’re passionate about helping entrepreneurs fulfill their dreams. We will contact you after your book purchase to schedule a time to discuss your business goals together.

Give us a call or drop us an email. Then, we’ll chat and see where it leads. That’s it. No high pressure sales. No uncomfortable confrontations.

Call us anytime at 888-800-9224

Buy The Book Get the inside scoop about everything you need to know to be successful in specialty coffee.

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