coffee shop location

How to Own a Coffee Shop in the Right Location

July 14th, 2010

Location is crucial when opening a coffee shop because it can make or break a business. Over the years we’ve helped many people in their quest to own a coffee shop; We’ve seen numerous coffee shops open up all over the country and in a variety of settings. Below are a few of our tips for picking out a successful coffee shop location.

- Visibility – How visible is your coffeehouse? Are you buried in a strip mall or pushed back from the road? If you choose to own a coffee shop in a location that’s not very visible how will you overcome this challenge?

- Easy in & out access – When you own a coffee shop the majority of customers stop by in the morning. Many of these people will likely be on the way to work so it’s important to make sure there is an easy and efficient way for these customers to reach your coffeehouse as well exit.

- Neighborhood – Know who your neighbors are. If the people in the neighborhood aren’t likely to pass by your shop on the way to work or the neighborhood doesn’t allow for much pedestrian traffic you may want to reconsider the spot you’ve chosen for opening a coffee shop.

- Cost – Can you afford the space? If the rent in a particular location is expensive there is usually a reason why. The real question is: Can your coffee shop sales make up for the cost of your rent?

Remember, just because you think the spot where you have chosen to own a coffee shop is great it’s important to do the research. For more information on how to choose a great coffee shop location check out the book Seven Steps to Success.