We have awarded more than $142,000 in education and training credits to our coffee house customers in the second year of our Crimson Cup Rewards loyalty program. Participants received up to $5,000 in credits, based on 2014 sales.
Crimson Cup Rewards are designed to help coffee house owners grow their businesses. We’re proud to invest in our customers. Not only do we succeed when they succeed, but we’re also strengthening independent coffee shops as an industry.”
Credits can be used throughout 2015 toward a wide variety of training classes and our Independents Day conference in August. At this annual conference, Crimson Cup community members learn about the latest trends in specialty coffee from coffee and marketing experts, the Crimson Cup team and one another. We’ll talk about what’s working and what’s new in nearly every aspect of operations, from menus and brewing methods to marketing and staff training.
Coffee house customers can choose from more than 20 training classes covering nearly every aspect of coffee shop operations. Topics range from Espresso 101 and Advanced Barista Training to Brew Bar 101 and Comparative Cupping. Classes may be held at Crimson Cup’s Columbus, Ohio headquarters or at customers’ coffee shops. Content for many of the classes is drawn from Greg’s Book, Seven Steps to Success in the Specialty Coffee Industry, which forms the basis of the company’s 7 Steps coffee shop franchise alternative program.
All customers also receive access to a marketing portal with customizable collateral and promotional materials.
Since 1991, we’ve helped hundreds of business owners in 29 states set up thriving specialty coffee businesses. In 2014 alone, we helped open 12 coffee shops in 8 states.