A Coffee Shop Ratio that Boosts Profits by 50%

March 19, 2023 (Published: May 17, 2013)

Greg Ubert, founder and president, Crimson Cup Coffee & TeaCrimson Cup Founder and President Greg Ubert is writing a series of columns about running a coffee shop for Coffee Talk magazine.

The series continues in May with, “A COFFEE SHOP RATIO THAT BOOSTS PROFITS BY 50%.”

“Many cof­fee shop own­ers go into the busi­ness based on their pas­sion for cof­fee. They often believe the key to their suc­cess is bring­ing the finest cof­fee avail­able to their com­mu­nity,” Greg writes. “That’s a big part of the equa­tion, and you can’t succeed with­out great cof­fee. But you also need to attend to the busi­ness side of running a cof­fee shop.

“When you get down to basics, sell­ing cof­fee is a num­bers game,” the article continues. “If you play the game cor­rectly, you win. If you try to cut cor­ners or stray from your focus, you will lose.”

Want to learn more about ratios and how they contribute to a successful coffee shop? Read the full article in Coffee Talk. Or, for more insights into coffee shop success, see Greg’s book, Seven Steps to Success in the Specialty Coffee Industry.

Since 1991, Crimson Cup Coffee & Tea has hand-roasted great-tasting coffee in Columbus, Ohio. We’ve also taught more than 300 small business owners in 30 states how to open a coffee shop through our 7 Steps to Coffee shop Success program. 

Questions about opening a coffee shop? Or want to learn more about our wholesale coffee roasting programs for specialty grocers, colleges and universities and restaurants and food service operators? Give us a call at 888-800-9224 or fill out this form, and we’ll get right back to you!


Comments are closed.