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Don’t Hire a Bitter Barista

Published: February 27, 2013
Updated: April 25, 2019
Crimson Cup Barista Customer Service

Customers prefer friendly baristas.

Recently, a barista in Seattle, Washington was fired after being revealed as the author of the Bitter Barista blog, which featured snarky comments about customers and his boss.

Obviously, snarky is not a good attitude for most coffee houses. We recommend cultivating a friendly atmosphere to win repeat customers and word of mouth traffic.

We’re guessing this bitter worker’s boss knew about the attitude long before the blog (and accompanying Twitter feed) went public. If you’ve read Seven Steps to Success in the Specialty Coffee Industry, you already know where the coffee shop manager went wrong. He hired for skill, not attitude. Mr. Bitter had nearly seven years of barista experience before being hired.

We’ve found that it’s fairly easy to teach a barista to pull a perfect shot of espresso.  But you cannot train someone to be friendly. It’s simply a part of their disposition.

When you interview potential employees, look for friendly, outgoing people who enjoy interaction with customers.  And you won’t end up with a bitter barista.

Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting coffee in Columbus, Ohio. We’ve also taught more than 250 independent business owners how to be successful in specialty coffee through our coffee franchise alternative program.  If you have questions about opening a coffee shop, give us a call at 888-800-9224.

Categories: Coffee, Running a Coffee Shop, What's New at Crimson Cup

2 Responses to Don’t Hire a Bitter Barista

  • Akbar Soroush says:

    I am stablishing a cafe with the name of RUMI Cafe in Sherman oaks CA and I need some information about the best espresso machine and other equipment that I need and where and how can I hire a good barista.

    Best Regards
    Akbar Soroush
    1 818 2310631

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