Elizabeth Perk in Trenton, Michigan Joins Crimson Cup Community

Elizabeth Perk coffee house and ice cream parlor Trenton Michigan

We’re excited to welcome Mark Hayes and Debbie Rote-Hayes to the Crimson Cup community! Their Elizabeth Perk coffee house and ice cream parlor opened April 28 at 2975 W. Jefferson Ave. in Trenton, Michigan.

Elizabeth Perk coffee house and ice cream parlor Trenton MichiganThe husband-and-wife team chose a historic location for their new venture – Michigan’s first A&W building, which was built in the 1940s. The vintage-style interior features stained-glass skylights and seating at tables with marble countertops. A drive-thru caters to coffee and ice cream aficionados on the go.

Elizabeth Perk’s menu features Crimson Cup coffee, cappuccinos, lattes, café mochas and loose-leaf teas as well as 28 flavors of ice cream from Guernsey Farms Dairy in Northville, Michigan. The two product lines combine in the affogato, a traditional Italian dessert that tops a scoop of ice cream with a shot of espresso.

Elizabeth Perk coffee house and ice cream parlor Trenton MichiganMark said the couple traveled across the Midwest to find a unique coffee roaster to supply their coffee. When they found Crimson Cup, they knew it was the right fit for their business. “They have a fantastic flavor and concept.”

The couple and their staff learned how to open a coffee shop through our 7 Steps to Success coffee franchise alternative program. Based on Greg’s book, Seven Steps to Success in the Specialty Coffee Industry, the program covers everything needed to open a successful coffee shop – from scouting a location to writing a coffee-shop business plan to hands-on training.

“One of the most impressive things about working with our trainer from Crimson Cup is how a staff with no prior experience with coffee is now expertly crafting coffee beverages just a week later,” Debbie said.

Through our coffee franchise alternative, Crimson Cup has helped hundreds of independent coffee shops develop thriving businesses. Over the past year alone, we have helped more than a dozen new business owners realize their dream of running an independent coffee business.

We wish Mark and Debbie all the best with their new venture! You can learn more about Elizabeth Perk on the company’s Facebook page.