Ground Zero Coffee Shop in Myrtle Beach Joins Crimson Cup Community

October 28, 2014 (Published: October 28, 2014)
Ground Zero coffee shop Myrtle Beach, South Carolina

Ground Zero Coffee Myrtle Beach, South Carolina ribbon cuttingWe’re excited to welcome Ground Zero Coffee Shop in Myrtle Beach, South Carolina to the Crimson Cup Community!

Ground Zero held its grand opening Oct. 14 in the former Rivoli movie theater at 904 Chester Street, between Ninth Avenue North and Joe White Avenue just two blocks from the beach. In addition to awesome coffee, Ground Zero offers high energy, positive experiences for teenagers to connect within a safe and inviting environment. It ministers to teens with java, a safe place to hang out, video games and live entertainment.

Non-profit Christian youth ministry Ground Zero turned to Crimson Cup for help in transforming the concession stand of a 1950s-era movie theater into a profitable coffee shop staffed entirely by volunteers. Ground Zero ministry volunteers learned to prepare drinks and operate a coffee shop through our Seven Steps to Success coffee shop franchise alternative program, based on Greg’s book, “Seven Steps to Success in the Specialty Coffee Industry.”

Ground Zero Coffee Shop is open Monday through Saturday. Using hand-roasted coffee, syrups and other ingredients from Crimson Cup, volunteer baristas serve delicious hot and cold espresso, cappuccino and mocha drinks, drip coffee, smoothies, Italian sodas and hot and iced teas.

Aside from the coffee bar, Ground Zero offers a teen club with video game stations, meeting rooms, a cafe and a stage for live performances by nationally touring Christian musicians and comedians. Opening night celebrations on Oct. 18 included performances by Fireflight and Royal Tailor.

For more information about Ground Zero, visit or the Ground Zero Facebook page.

We’ll continue working with Ground Zero volunteers in the months ahead to ensure their coffee house gets off to a profitable start.

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