Why We Believe in Independent Coffee Shops

May 10, 2022 (Published: November 1, 2012)
Owner poses outside Orange Couch Coffee House

We’re often asked why Crimson Cup supports independent coffee shops instead of licensing a string of coffee franchises. After all, we offer everything a franchise does – and more – but without charging franchise fees or royalties. We’d be more profitable, some say, as a franchise.

The answer is simple: we love helping independent coffee shops prosper. We revel as our customers create independent coffee houses that bear the stamp of their personalities and reflect the needs and values of their communities. We share the owners’ pride as they craft thriving businesses. Their way.

We’re Rooted in Independence

Perhaps it’s because we got our start back when nearly all coffee houses were independent. When the centuries-old tradition of the European coffee house, or café, was still struggling to make headway into the heartland of America.

Before the corporate giant of specialty coffee spread to nearly every city corner.

Teaching the 7 Steps to Success to Coffee Shop Owners

We believe that coffee is community. Because local entrepreneurs beat with the pulse of their local communities, they create unique gathering places revolving around the art of serving truly great espresso-based beverages.

We believe independents serve their communities better than coffee franchises and chains. So we teach those interested in specialty coffee how to implement our Seven Steps to Coffee Shop Success process which covers everything a business owner needs to know to run a thriving coffee shop business.

This program includes comprehensive, hands-on training, in addition to advice on choosing a coffee shop location, writing a coffee shop business plan, hiring staff, building a menu, marketing, and much more.

We guide new and existing businesses through the battlefield of expensive pitfalls and costly mistakes so they can achieve an enjoyable, prosperous career in specialty coffee.

We don’t charge franchise fees or royalties. In fact, most consulting services are free when a coffee shop buys our hand-roasted coffee and supplies.

They benefit from serving great-tasting beverages that have won numerous awards and taste tests.

We have a vested interest in each coffee shop’s success. Quite simply, we only succeed when they succeed.

Our true joy at Crimson Cup comes from seeing independent business owners having fun while making sure their long, hard hours translate into profits. So here’s to the Independents!

Want to learn more about how our coffee shop franchise alternative helps independent coffee shops grow and prosper? Watch the video above, call 888-800-9224 or ask questions via this form, and we’ll get right back to you.

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