New Edition of Seven Steps to Success in the Specialty Coffee Industry

Thinking of starting a coffee shop? Check out the second edition of 7 Steps to Success in the Specialty Coffee Industry, written by Crimson Cup Founder and President Greg Ubert.

Backed by more than 30 years of specialty coffee industry experience, the Seven Steps to Coffee Shop Startup Success franchise alternative program offers a proven system for maximizing your profits and peace of mind by creating a viable coffee shop business plan.

The book shows you how to:

1. Choose the right location
2. Set up space for labor-efficient service
3. Get the right products and equipment
4. Beat the coffee giants at their own game
5. Train employees for maximum productivity
6. Create a welcoming culture
7. Present a clean, attractive store

First published in 2003, this common-sense guide has helped launch hundreds of thriving independent coffee houses. We updated the new edition with lessons and success stories from these shops as well as updated financial figures.

The guide is the foundation of our Seven Steps program, which teaches entrepreneurs how to open a coffee shop through our 7 Steps program without the franchise fees and royalties.

Get started on the road to coffee shop independence today. Order your copy of 7 Steps to Success in the Specialty Coffee Industry or call 888-800-9224 to speak with one of our coffee shop business consultants.