To Build a Mountain of Profits, Focus on the Big Rocks

Crimson Cup Founder and President Greg Ubert is writing a series of columns about running a coffee shop for Coffee Talk magazine.

The series kicks off in March with a focus on marketing in To Build a Mountain of Profits, Focus on the Big Rocks. ”After work­ing with inde­pen­dent cof­fee house own­ers for more than 30 years, I’ve found that one con­sis­tent, major weak­ness is the lack of focus on mar­ket­ing,” Greg writes.

“Many busi­ness own­ers neglect this vital func­tion because they don’t know where to start, are put off by the per­ceived expense, or are dis­tracted by the thou­sands of small details involved in run­ning a success­ful enter­prise. Yet mar­ket­ing is one of what I call the “big rocks.”

You can read the full article in Coffee Talk. Or, for more advice on marketing and the big rocks, see Greg’s book, Seven Steps to Success in the Specialty Coffee Industry.

In April’s Coffee Talk, Greg will be cracking open one of the big rocks to take a detailed look at grass roots marketing for coffee shops.

Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting coffee in Columbus, Ohio. We’ve also taught more than 300 independent business owners in 30 states how to open a coffee shop through our 7 Steps to Success program. 

Questions about opening a coffee shop? Give us a call at 888-800-9224.