UTZ-Certified Fazenda Bela Vista Joins Our Friend2Farmer® Line of Sustainably Sourced CoffeesJanuary 7, 2015 (Published: January 7, 2015)
We’re excited to announce the addition of Fazenda Bela Vista to our Friend2Farmer® line of direct-trade coffees. This UTZ-Certified coffee farm in Brazil’s Minas Gerais region produces some of the highest quality coffee in the country’s highlands.
We continue to seek out awesome coffees where our purchases positively impact the growing community. After cupping numerous prospects while in Brazil, we chose Fazenda Bela Vista for its outstanding flavor profile and socially and environmentally sound coffee operations.
Owner Antonio Lima Reis grows Catuai, Mundo Novo, Acaia, Rubi, Topazio, Catucai, and Yellow Bourbon coffee tree varietals on Fazenda Bela Vista, which is located near the town of Nepomuceno.
We carefully handcraft small batches of this natural and washed coffee to a light roast, yielding flavor notes of peanut butter, apricot and honey.
Friend2Farmer® is about empowering coffee farmers to produce an awesome crop to sustain their communities. The farmers and their workers plant, cultivate, harvest and process the coffee. Crimson Cup then hand-roasts their coffee in small batches, which protects the integrity of the bean and the farmers’ hard work. Finally, we introduce their coffee to consumers who can appreciate the dedication that these farmers have put forth.
We pay an above-market price for Friend2Farmer coffees, which helps enable farmers to improve growing and living conditions. For example, Fazenda Bela Vista sponsors a primary school benefitting the children of workers and the rural community surrounding the farm.
UTZ Certified stands for sustainable farming and better opportunities for farmers, their families and our planet. The UTZ program enables farmers to learn better farming methods, improve working conditions and take better care of their children and the environment.