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Welcome to Coffee for Independent Thinkers!

Published: December 13, 2011
Updated: November 16, 2018

Hi, I’m Greg Ubert.

More than 25 years ago, I turned my passion for awesome coffee into an independent living: Crimson Cup® Coffee and Tea.

I initially created Crimson Cup to do something I love – roast and deliver the best-tasting, freshest coffee available. Yet, after a few short years of roasting and wholesaling, I learned that brewing the highest-quality beans was just the first step.

Even greater fulfillment came from teaching independent coffee shop owners how to turn their long, hard hours of work into a profitable – and enjoyable – living.

That’s how Crimson Cup came to have a dual mission: supply the best coffee and coffee house products and teach independent coffee house owners how to be successful in specialty coffee.

This blog covers both of our passions. We talk – a lot – about what makes great coffee. And we go behind the counter to show what it takes to start and run a successful coffee shop.

Because you’re an independent thinker, you’re sure to have questions. All questions and comments are welcome. We look forward to a conversation that leaves everyone feeling very energized!

Yours in Coffee+Community,


Categories: Coffee, Coffee+Community, Running a Coffee Shop, What's New at Crimson Cup

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