At Crimson Cup, we focus on good. We create positive change through our products and relationships around the world that inspire you to help us make a meaningful impact with every cup we pour.

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We travel the globe to get a better understanding of challenges in our value chain. In Uganda, we learned the value of community and sharing as farming information is discussed regularly to better quality and yields.


Crimson Cup travels the globe looking not just for partners, but for life-long friends. Our Friend2Farmer program goes far beyond Fair Trade. We help provide a better quality of life for the farmers, their families and their communities. We developed Friend2Farmer to go beyond existing Fair Trade and other third-party programs to become directly involved in coffee-growing communities. Each Friend2Farmer coffee is purchased directly from small-plot coffee farmers and then imported, hand-roasted and packaged by Crimson Cup.

Through Friend2Farmer, we’re working hand-in-hand to develop better coffee and quality of life for the farmers, their families and their community. We take several trips a year to make friends and strengthen relationships and help fund local schools and other life-enriching projects. In the end, we believe that nothing’s better than waking up and knowing the delicious coffee you’re drinking is helping to brew better lives, better coffee and better communities.

An Inside Look at Our Community

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Creating a Direct Connection from Farmer to YOU