Success Story: Branded Coffee & More Opens in Peralta, New Mexico

June 20, 2024 (Published: June 19, 2024)
The Creamland Cow was a highlight of the Grand Opening of Branded Coffee & More in Peralta, New Mexico.

The Creamland Cow was featured at the Grand Opening of Branded Coffee & More in Peralta, New Mexico.We’re excited to introduce Branded Coffee & More, which opened recently at 3556 Highway 47 in Peralta, New Mexico. This innovative new concept, blending specialty coffee and locally sourced Angus beef, opened through our 7 Steps to Success consulting program.

The vision behind the new shop originates from Owner Brittney Jones’ and her family’s aspiration to create a community gathering place that offers exceptional brews while honoring their four generations of cattle ranching.

“Branded Coffee seeks to fuel the heart and soul of Peralta by providing a warm, welcoming haven where anyone can sip on a warm, delicious coffee – and get their hands on quality, sustainably sourced beef,” Brittney said.

On May 15, she introduced her new shop to the Peralta community at a day-long grand opening. The popular event featured $1 regular drinks plus the Creamland Cow, food trucks, raffles and an amazing petting zoo.

The Jones family cuts the ribbon at the Grand Opening of Branded Coffee & More in Peralta, New Mexico.Customers responded to Branded’s opening with multiple 5-star online reviews. One Google reviewer wrote, “Incredible coffee and a friendly staff made the experience a perfect start to the weekend! Also, they sell amazing locally raised Angus beef that is sold by the cut at a great price.”

Brittney crafted Branded to transcend the boundaries of a typical coffee shop. The new business acts as a community hub that serves espresso-based drinks, teas, Italian sodas, nitro cold-brew coffee, and fresh smoothies.

Patrons can also support local farmers by purchasing locally sourced, sustainably raised Angus beef. The welcoming atmosphere is ideal for socializing, studying, or simply unwinding, with a convenient drive-thru for those on the move.

Brittney turned to Crimson Cup to learn how to open a coffee shop. “I tried their coffee at home and really liked it,” she recalled. Then a mutual friend told me how much Crimson Cup would help us. Between Crimson Cup’x good bean and their readiness to guide and help, I knew I’d found the right coffee partner.”

A beef raffle at the grand opening of Branded Coffee & More in Peralta, New Mexico.Our 7 Steps consulting team equipped Brittney and her team with the knowledge and skills to run the specialty coffee arm of the business. They coach coffee newbies to become successful owners of independent coffee shops – offering guidance on everything from writing a strong coffee shop business plan and calculating startup costs to shop design and layout, equipment purchase, hiring and training staff, marketing the shop, and more.

“Working with Steve Bayless and Heather Syx has been amazing!” Brittney said. “Their experience and willingness to help us have made all the difference.”

The Jones family invites everyone in Valencia County and the Albuquerque area to visit Branded Coffee & More at 3556 Highway 47 in Peralta.

“We hope you’ll stay awhile. You’re treated like family here,” Brittney said. “We aim to be more than just a coffee shop. We’re a place where respect for our land and all its creatures meets the warmth of a friendly smile, where stories are shared, and friendships are formed.”

For more information about Branded Coffee & More, visit or follow the shop on social media @BrandedCoffeeNM.





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