How to Open a Coffee Shop

Independent Coffee Shops Opened Using the 7 Steps to Success process.

Are you ready to start a coffee shop? We can help! Learn how to open and operate a successful coffee business using our proven 7 Steps to Success process and join our community of successful independent coffee shops across the USA. From small towns to big cities in 30 states, Crimson Cup has taught hundreds of entrepreneurs how to open and run successful independent coffee shops that serve terrific coffee. That’s the Power of the Cup®! Be sure to check out our regularly-updated news on coffee shop openings and anniversaries.

If you’re eager to get started, you can buy the 7 Steps to Success book now (backed by our risk free guarantee) OR read on to learn more about how the Crimson Cup team can help you open an independent coffee shop without paying hefty franchise and training fees.

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Want to Start a Coffee Shop?

For more than 30 years, Crimson Cup Coffee & Tea has helped hundreds of independent coffee shops in 30 states get off to a successful start. Since 1991, Crimson Cup has roasted and packaged award-winning, great-tasting coffee in Columbus, Ohio while providing coffee shop start-up consulting and a proven coffee shop franchise alternative to entrepreneurs and independent business owners (Don’t take our word for it – read the testimonials from actual coffee shop owners). We will show you how to keep your coffee shop successful over the long run.

Frequently Asked Questions

How Can Crimson Cup Help Me?

We start by giving solid information and answers to the most important questions about opening a coffee shop:

Crimson Cup Coffee & Tea has helped hundreds of independent coffee shops get off to a successful start without paying a hefty franchise fee. Since 1991, Crimson Cup has roasted and packaged quality, great-tasting coffee in Columbus, Ohio while providing coffee shop consulting and a coffee shop franchise alternative to entrepreneurs and independent business owners. We’ll show you how to keep your coffee shop successful over the long term. Crimson Cup caters to independent coffee shops, and currently works with about 400 businesses, most of them east of the Rockies.

What Can You do for Me?

With our assistance, you can open your new coffee shop from a position of strength and experience. We’ll ensure that you have a successful opening by helping you to find a location, write your business plan, train staff, and more. With our help, you’ll avoid the most common pitfalls while still remaining independent. All of which makes opening a coffee shop much easier!

Is Crimson Cup a Franchise?

No. A coffee shop franchise typically charges a huge fee just for the right to purchase their products and equipment then they dictate your name, your environment, and your attitude. Crimson Cup shows you how to open a coffee shop and can provide all the support that a coffee shop franchise does —but without the franchise fees, royalties, and restrictions on your business. Crimson Cup is an affordable and flexible alternative to a franchise.

Is There a Catch?

No! We tell you everything that’s expected, up front. No surprises. So here’s what you need to know: In order to work with us, you must agree to follow our proven 7 Steps to Success process. If you do that, you will have a much better chance of success than going it alone. And, since 50% of small businesses fail within the first three years, that’s no small thing.

Am I Required to Use Your Products and Equipment?

No but we’d like for you to give us a try. We work with more than 400 customers nationwide and none of them would continue to work with us if we provided inferior products, overpriced equipment, or ineffective training. We want to be with you for years, not just when you first open your coffee shop. The best way to do that is to help you prosper with quality products and continued support.

Do You Provide Comprehensive Training?

Absolutely. Most so-called “coffee schools” give you a few hours of training on their equipment plus some classroom time in their offices. We train you in your coffee shop with your equipment to get you and your staff ready for opening day. And, as long you’re following the 7 Steps process, there’s no charge for training. Roast magazine editors cited our education and training programs as a factor in choosing Crimson Cup as their 2016 Macro Roaster of the Year. Here’s Debbie Fulks of Court Street Coffee in Athens, Ohio talking about the training and ongoing education that she and her staff have received to help them stay successful in a competitive coffee shop market:

How Good are Your Products?

We think they’re among the best in the business. In competitions and blind taste tests, Crimson Cup consistently takes top honors against both well-known mega coffee shops and other small roasters like us. We provide a complete line of products including coffee, tea, sauces, smoothie ingredients, and syrups. In 2016, were were honored as Roast magazine’s Roaster of the Year.  

Why are You Doing This?

We love small businesses. We believe that small businesses build communities in ways that big businesses can’t and that being part of a community can be the most rewarding part of independent business ownership. To learn more about how members of our community become successful in their communities, check out our testimonials.

Do I Have to Sign a Long-Term Agreement?

No. We want to earn your business. That means we must keep providing top-notch products and support every day which has been our philosophy since we were founded.

Make Your Coffee Shop a Success with the 7 Steps Process

Crimson Cup founder and president Greg Ubert literally wrote the book on to open and run a successful independent coffee shop. You’ll find a coffee shop business plan template in his book, 7 Steps to Success in the Specialty Coffee Business. Greg also has written about business plans for CoffeeTalk magazine and our consultants have helped shape hundreds of business plans.

More on 7 Steps to Success
  • Get free tips for your business plan.

    You’ll find detailed directions for completing a coffee house business plan in Greg’s book, on our blog and in our webinars. And, to help you get started we are happy to talk with you anytime! We know this is a huge commitment and we are here to support your success. A strong business plan creates a solid road map for transforming your dream into a flourishing business. And, if you’re seeking outside financing for your coffee shop, a compelling business plan is an absolute necessity. We’re here to help! With decades of experience in helping to launch hundreds of independent coffee shops, we know that a successful coffee shop begins with a business plan. Founder and President Greg Ubert literally wrote the book on how to operate a successful coffee shop. You’ll find a coffee shop business plan template in his book, 7 Steps to Success in the Specialty Coffee Business. Greg also has written about business plans for CoffeeTalk magazine and our consultants have helped shape hundreds of business plans. 

     

    Coffee Shop Business Plan
 

 

 

What’s the Next Step?

Buy a copy of founder Greg Ubert’s 7 Steps to Success in the Specialty Coffee Business. It will explain, from A-Z, what’s involved in starting and running a successful coffee shop. Read it. Think about it. Make sure a coffee shop is right for you. Then, if you think you’re ready to proceed, give us a call. We’ll go from there. Bonus: We’re so confident we can help you achieve your dream, we offer a risk-free guarantee.

By the way, if you decide not to work with us after reading the book, we respect your decision. Crimson Cup is not into high pressure sales. In fact, we have been known to turn potential customers away if the relationship doesn’t seem like a good fit. Regardless, we urge you to read the book. For many people, opening an independent coffee shop is a decision made from the heart rather than the head. We’re all for heart. But make sure your head gets a vote, too.

Not ready to order the book? Give us a call or drop us an email. Lets talk and see where it leads. That’s it. No high pressure sales tactics. We’re here to help turn your dream into a reality.

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