Join our Partners Across the Country and Open / Run a Successful Coffee Shop with our Proven Process.
From small towns to big cities, Crimson Cup helps independent thinkers and entrepreneurs to open and run successful independent coffee shops in their communities that serve a terrific cup of coffee.
That’s the Power of the Cup®. Read on to learn how the Crimson Cup team can help you open an independent coffee shop without paying hefty franchise and training fees.
Want to Learn How to Start a Coffee Shop?
Crimson Cup Coffee & Tea has helped hundreds of independent coffee shops in 30 states get off to a successful start. Since 1991, Crimson Cup has roasted and packaged award-winning, great-tasting coffee in Columbus, Ohio while providing coffee shop consulting and a proven coffee shop franchise alternative to entrepreneurs and independent business owners (Read the testimonials). We will show you how to keep your coffee shop successful over the long term.
Frequently Asked Questions
- I want to know how to start a coffee shop. How can Crimson Cup help me?
- Determining how much does it cost to open a coffee shop?
- Finding a location
- Developing a coffee shop business plan
- Choosing espresso machines and other equipment
- Creating a menu
- Hands-on training
- Attracting customers
- Obtaining financing
Yes! Crimson Cup Coffee & Tea has helped hundreds of independent coffee shops get off to a successful start – without paying a hefty franchise fee. Since 1991, Crimson Cup has roasted and packages quality, great-tasting coffee in Columbus, Ohio while providing coffee shop consulting and a coffee shop franchise alternative to entrepreneurs and independent business owners. We’ll show you how to keep your coffee shop successful over the long term. Crimson Cup caters to independent coffee shops, and currently works with about 400 businesses, most of them east of the Rockies.
- What can you do for me?
With our assistance, you can begin your new venture from a position of strength and experience. We’ll show you how to open a coffee shop by consulting on a location, helping with your business plan, showing you how to set up an efficient system, providing POS materials and being your source of award winning products, quality coffee shop supplies, proven, comprehensive training and time-tested coffee shop equipment. You’ll not only have someone to answer your questions, you’ll avoid the most common pitfalls while still remaining independent. All of which makes opening a coffee shop so much easier.
- Is Crimson Cup a coffee shop franchise?
No. A coffee shop franchise charges you a fee (often a huge fee) just for the right to purchase their products and equipment. Then they dictate your name, your environment and your attitude. Crimson Cup shows you how to open a coffee shop and provides everything a coffee shop franchise does and more—but without the franchise fees, royalties and restrictions on what is, after all, your business. Crimson Cup is an affordable and flexible alternative to a coffee shop franchise.
- Hmmm. What’s the catch?
There’s no catch. We tell you everything that’s expected, up front. No surprises. So here’s what you need to know: In order to work with us, you must agree to follow our proven Seven Steps to Success process. If you do that, with the right equipment, plus superior products, plus extensive free training, plus free overall planning, you will avoid the costly mistakes typical when opening a coffee shop. What’s more, you will have the best chance of success; a heck of a lot better than the statistics when you try to do it alone. And, since 50% of small businesses fail within the first three years, that’s no small thing.
- OK, but you want me to use your products and equipment. Bet you’re making a bundle there, huh?
Actually, no. We want to make a fair living, just as you do. But we also believe in mutual success: if you succeed, we succeed. We work with over 400 customers nationwide and none of them would continue to work with us if we provided inferior products, overpriced equipment, or ineffective training. We want to be with you for years, not just during the few months when you’re first opening a coffee shop. The best way to do that is to help you prosper. It really is that simple.
- I’ve heard that most places give you a couple of hours training on equipment. Isn’t that enough?
Not at all. Over the years, we’ve discovered some really helpful things about running a coffee shop. So we spend several days on site with you, helping you train and get ready for that all-important opening day. It’s in our best interests to help you succeed, which is why there’s no charge for training. What’s more, we’ll be back periodically with more tips and techniques.
- Okay, but what about your products. Are they any good?
Yes! In fact, we think they’re the best in the business. In blending contests and blind taste tests, Crimson Cup consistently takes top honors, against well-known mega coffee shops and local roasters alike. We provide a complete line of products, including sauces, smoothies, syrups, and, of course, coffee and tea blends. We were recently honored to be selected as the 2016 Roast Magazine Roaster of the Year.
- No offense… but why the heck are you doing this?
We love small business. We think it builds communities in a way that big, cookie cutter business structures can’t. We even have a word for it. We call it “community.” It stands for how small business can really make a difference at the local level. And recognizes that being part of a community can be the most rewarding part of independent business ownership. Want to learn more? Then, read about some of Crimson Cup’s community efforts at our local level!
- Will I have to sign an agreement for one, two, three or more years?
No. We want to stay on top of our business. That means we must keep giving you more and better reasons to stay with us. Our feet are to the fire. And that’s the way we wanted it from the beginning.
Learn the 7 Steps to Success
Founder and President Greg Ubert literally wrote the book on to open and run a successful independent coffee shop. You’ll find a coffee shop business plan template in his book, Seven Steps to Success in the Specialty Coffee Business. Greg also has written about business plans for CoffeeTalk magazine, and our consultants have helped shape hundreds of business plans.
Get free tips for your business plan.
You’ll find detailed directions for completing a coffee house business plan in Greg’s book, on our blog and in our webinars. And, to help you get started we are happy to talk with you anytime! We know this is a huge commitment and we are here to support your success.
Hands-on Training and Beyond for a Successful Opening
Researching and writing a strong coffee shop business plan will craft a solid road map for transforming your initial idea into a flourishing business. And, if you’re seeking outside financing for your coffee house, a compelling business plan is an absolute necessity. We’re here to help! With decades of experience in helping to launch hundreds of independent coffee shops, we know that a successful coffee shop needs a coffee shop business plan. In fact, Roast magazine editors cited our education and training programs as a factor in choosing Crimson Cup as their 2016 Macro Roaster of the Year.
Founder and President Greg Ubert literally wrote the book on how to operate a successful coffee shop. You’ll find a coffee shop business plan template in his book, 7 Steps to Success in the Specialty Coffee Business. Greg also has written about business plans for CoffeeTalk magazine, and our consultants have helped shape hundreds of business plans.
What’s the Next Step?
Order a copy of founder Greg Ubert’s 7 Steps to Success in the specialty coffee business. It will explain, from A-Z, what’s involved in starting and running a successful coffee shop. Read it. Think about it. Make sure a coffee shop is right for you. Then, if you think you’re ready to proceed, give us a call. We’ll go from there. Bonus: We’re so confident we can help you achieve your dream, we offer a risk-free guarantee.
By the way, if you decide not to work with us after reading the book, we respect your decision. Crimson Cup is not into high pressure sales. In fact, we have been known to turn potential customers away if the relationship doesn’t seem like a good fit. Regardless, we urge you to read the book. For many people, opening an independent coffee shop is a decision made from the heart rather than the head. We’re all for heart. But make sure your head gets a vote, too.
Not ready to order the book? Give us a call or drop us an email. Lets chat and see where it leads. That’s it. No high pressure sales tactics. We’re here to help turn your dream into a reality.
Fill out our information form and we will contact you to discuss the world of specialty coffee and answer your questions about starting your own coffee shop!
Buy the Book
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