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Opening
Your Own
Coffee Shop

Read the Book That’s Launched
Over 300 Successful Coffee Shops Across the U.S.!

Higher Groundz Coffee & Tea in Maryland Heights, Missouri (top), The Village Brew Coffee House (left), The Orange Couch Coffee House (right)

Open A Coffee Shop

Thinking about starting a coffee shop? You don’t have to go it alone – or pay hefty franchise or coffee school fees.

Instead, learn how to start a thriving coffee business through our proven 7 Steps to Success process!

Backed by over 30 years of specialty coffee know-how, the 7 Steps have taught hundreds of entrepreneurs how to open and operate successful independent coffee shops.

Our seasoned coffee shop start-up consultants will guide you every step of the way, from determining costs and writing a strong business plan to training your baristas and much more.

Many customers say they saved time and money and grew their business faster through the 7 Steps. But don’t take our word for it. See their success stories below.

Ready to get started? Begin by reading the book that started it all—backed by a risk-free guarantee.

Buy the Book
7 Steps to Success

A Common-Sense Guide to Succeed In Specialty Coffee.

Talk to an Experienced Coffee Consultant

Our 7 Steps
to Success

  1. Focus on the location.
  2. Focus on efficiency of equipment layout.
  3. Focus on proper ingredients and equipment.
  4. Focus on the marketing.
  5. Focus on training.
  6. Focus on customer service.
  7. Focus on cleanliness.
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Our true joy at Crimson Cup comes from seeing independent business owners having fun while making sure their long, hard hours translate into dollars.” — Greg Ubert, 7 Steps to Success
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“Crimson Cup has a great reputation and stands by their products. I can count on the 7 Steps team for advice and guidance” — Kat Bissell, Owner, The Coffee Attic & Book Cellar in Iowa Falls, Iowa
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“Crimson Cup delivers terrific service, incredible coffee-shop products and excellent training.” — Kim and Mark Sementa, Owners, Sweet Aroma Coffeehouse & Bakery in Colchester, Connecticut
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The Seven Steps Program offers you a proven system for success in every area of the business: the store layout and design, the products, the equipment purchasing, the operations manuals, and the marketing materials. — Greg Ubert, 7 Steps to Success
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I like that Crimson Cup is a one stop shop for everything from amazing coffee to hands-on training and coffee business consulting. — Gray, Owner, Cornerstone Coffee House – Norris City, Norris City, Illinois
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The people working for Crimson Cup are a family, and they work right beside you. Five months into this new adventure, they are still just a message or call away — Destiny Schaad, Owner, Lock No. 4 Coffeehouse in Beverly, Ohio

Supporting Independent
Coffee Shop Success

"Without Crimson Cup, we would have had no way of doing this... It didn’t seem like there were resources like this anywhere else." - Gail Bentley, George's Coffee

“Crimson Cup takes care of the people they supply, and the drinks are amazing! The technical support and customer experience have been fantastic.” - Jennifer Chandler, The Village Brew Coffee House

"I’d advise other owners to work with Crimson Cup from the very beginning. We didn’t end up saving money doing it ourselves, because we had to go back and redo a lot of things. There were mishaps we could have avoided by having their guidance from day one.” - Pav Templeton, Rare Bird Emporium

We start by giving solid information and answers to the most important questions about opening a coffee shop:

Crimson Cup Coffee & Tea has helped hundreds of independent coffee shops get off to a successful start without paying a hefty franchise fee. Since 1991, Crimson Cup has roasted and packaged quality, great-tasting coffee in Columbus, Ohio while providing coffee shop consulting and a coffee shop franchise alternative to entrepreneurs and independent business owners. We’ll show you how to keep your coffee shop successful over the long term. Crimson Cup caters to independent coffee shops, and currently works with about 400 businesses, most of them east of the Rockies.

With our assistance, you can open your new coffee shop from a position of strength and experience. We’ll ensure that you have a successful opening by helping you to find a location, write your business plan, train staff, and more. With our help, you’ll avoid the most common pitfalls while still remaining independent. All of which makes opening a coffee shop much easier!

No. A coffee shop franchise typically charges a huge fee just for the right to purchase their products and equipment then they dictate your name, your environment, and your attitude. Crimson Cup shows you how to open a coffee shop and can provide all the support that a coffee shop franchise does —but without the franchise fees, royalties, and restrictions on your business. Crimson Cup is an affordable and flexible alternative to a franchise.

No! We tell you everything that’s expected, up front. No surprises. So here’s what you need to know: In order to work with us, you must agree to follow our proven 7 Steps to Success process. If you do that, you will have a much better chance of success than going it alone. And, since 50% of small businesses fail within the first three years, that’s no small thing.

No but we’d like for you to give us a try. We work with more than 400 customers nationwide and none of them would continue to work with us if we provided inferior products, overpriced equipment, or ineffective training. We want to be with you for years, not just when you first open your coffee shop. The best way to do that is to help you prosper with quality products and continued support.

Absolutely. Most so-called “coffee schools” give you a few hours of training on their equipment plus some classroom time in their offices. We train you in your coffee shop with your equipment to get you and your staff ready for opening day. And, as long you’re following the 7 Steps process, there’s no charge for training. Roast magazine editors cited our education and training programs as a factor in choosing Crimson Cup as their 2016 Macro Roaster of the Year. Here’s Debbie Fulks of Court Street Coffee in Athens, Ohio talking about the training and ongoing education that she and her staff have received to help them stay successful in a competitive coffee shop market:

We think they’re among the best in the business. In competitions and blind taste tests, Crimson Cup consistently takes top honors against both well-known mega coffee shops and other small roasters like us. We provide a complete line of products including coffee, tea, sauces, smoothie ingredients, and syrups. In 2016, were were honored as Roast magazine’s Roaster of the Year.

We love small businesses. We believe that small businesses build communities in ways that big businesses can’t and that being part of a community can be the most rewarding part of independent business ownership. To learn more about how members of our community become successful in their communities, check out our testimonials.

No. We want to earn your business. That means we must keep providing top-notch products and support every day which has been our philosophy since we were founded.

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