Learn How to Open a Coffee Shop

With the 7 Steps Program That’s Helped Open More Than 300 Successful Coffee Shops Across the United States

Higher Groundz Coffee & Tea in Maryland Heights, Missouri (top), The Village Brew Coffee House (left), The Orange Couch Coffee House (right)

Are you thinking about opening a coffee shop? Or maybe opening a coffee shop and bakery? You don’t have to go it alone – or pay hefty franchise or coffee school fees. Instead, learn how to start a coffee shop during any economic conditions using our proven 7 Steps to Coffee Success consulting program. The U.S. coffee market is an estimated $48 billion a year pandemic and recession resistant industry that keeps growing.

Backed by over 30 years of specialty coffee know-how, the 7 Steps process has taught entrepreneurs in 30 states – most with little or no coffee shop experience – how to open and operate successful independent coffee shops.

Our experienced Coffee Shop Success Consultants will guide you every step of the way including determining coffee shop startup costs, writing a strong coffee shop business plan, training baristas, and much more.

Many customers say they saved time and money and grew their coffee business faster through the 7 Steps. But don’t take our word for it. Read their success stories.

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Start a Coffee Shop with the 7 Steps to Success


Frequently Asked Questions

What makes you different from other coffee roasters and coffee schools?

We are an award-winning coffee roaster and business consulting company with a long history of helping the owners of hundreds of coffee shops to successfully open and grow their own coffee shops. Our 30 years of experience in roasting high-quality and award-winning coffee, combined with our comprehensive training programs, have earned us a reputation as the go-to experts in the industry.

We believe in providing our clients with nothing but the best, and that’s why we run seven award-winning and profitable coffee shops in Ohio as test laboratories to ensure the quality of our coffee, products, services, and training. Our support has helped independently owned coffee shops across the country to thrive for decades. Our approach is practical, not just theoretical, and we apply our knowledge and expertise in our daily operations. You can trust us to help you achieve your dream of running a thriving coffee business.

Is there a catch?

We have great news for you: There’s no catch! You’ll find that we’re transparent about how we can support your coffee business. You can choose from various scalable packages that can help you succeed in this competitive industry. Our most successful customers have followed our 7 Steps program to open a coffee shop, which removes all the guesswork and provides everything you need to know, build, buy, make, serve, run and grow your coffee shop business.

Our passion for coffee and small businesses has kept Crimson Cup growing for over 30 years. Our company’s success is based on helping coffee growers and coffee shop owners flourish. We believe that small businesses have a unique ability to build communities in ways that big businesses can’t. Being part of a community can be the most rewarding part of independent business ownership, and our communities of coffee shop owners are just as important to us as our coffee-growing communities. We’re committed to serving everyone in our value chain.

Where does your coffee come from and what are your sourcing practices?

We focus on building a culture of good, creating positive change through our products and relationships around as part of our Friend2Farmer program.

What products do you offer?

We have a complete range of quality products ranging from coffee, tea, sauces, syrups, powder bases, smoothies, and our latest addition, Piranha Bite energy drink. Our products are of exceptional quality and are highly regarded in our industry. In competitions and blind taste tests, Crimson Cup consistently outperforms both large coffee chains and small roasters. In 2016, we were honored with Roast magazine’s Macro Roaster of the Year award, ranking Crimson Cup among the country’s top coffee roasters. We have also won other significant awards for cup quality and sustainability.

Am I required to use your products and equipment?

You are not required to use our products or follow our system. For the most successful long-term outcome, however, we strongly recommend that you follow our all-inclusive 7 Steps program that includes equipment, products, training, and ongoing consulting support. Our goal is to support you for years as you grow your business. We believe that providing you with everything you need right from the start is the best way to ensure your success. With over 30 years of experience, we have assessed and used top-quality equipment, perfected our products and drink recipes, and refined our training curriculum to reflect the industry’s best practices. We stand behind everything we sell and have complete confidence that our equipment and product package is the best and most affordable on the market.

Do you provide training?

Certainly! Our focus on training covers every aspect of running a successful coffee business. In fact, Roast Magazine editors cited our education and training programs as a factor in choosing Crimson Cup as their 2016 Macro Roaster of the Year. The training program begins with reading the 7 Steps to Success: a Common-sense Guide to Succeed in Specialty Coffee, which is our core methodology for operating a coffee business profitably. Then, once you commit to owning a coffee shop, our training process includes the following:

How long does it take to build a successful coffee shop business?

Every business has a unique model that is shaped by various factors, including its location, local zoning requirements, financing, and contractors. Once the project has received approval from the local planning department, the average timeline for completion is between 6 to 9 months. However, this timeline can vary greatly due to other factors, and our program does not have control over these variables.

Do I have to sign a long-term contract?

No, we strive to earn your business. Our customer-centric approach ensures that we consistently provide top-notch products along with reliable support, every day. This philosophy has been with us since our inception in 1991. It’s a big part of why we’ve kept growing and serving more coffee shops since then.

Learn How to Open a Coffee Shop in your State!

Opening an independent coffee shop offers an exciting opportunity to be part of the booming coffee industry. With proper planning and execution, you can create a thriving business that not only serves excellent coffee but also becomes a community gathering place for your local community.

A specialty coffee market report by Grand View Research predicts that the global specialty coffee market will grow at a compound annual growth rate of more than 11% from 2023 to 2030. Of course, the specifics of opening a coffee shop vary by location. Click the appropriate link below to read our coffee shop startup guide for your state:

Alabama Hawaii Massachusetts New Mexico South Dakota
Alaska Idaho Michigan New York Tennessee
Arizona Illinois Minnesota North Carolina Texas
Arkansas Indiana Mississippi North Dakota Utah
California Iowa Missouri Ohio Vermont
Colorado Kansas Montana Oklahoma Virginia
Connecticut Kentucky Nebraska Oregon Washington
Delaware Louisiana Nevada Pennsylvania West Virginia
Florida Maine New Hampshire Rhode Island Wisconsin
Georgia Maryland New Jersey South Carolina Wyoming


Ready to Get Started? Buy the Book

Begin by reading the book that started it all, backed by a risk-free guarantee and provided in both print and digital formats.

Buy the 7 Steps to Success


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