Seven Steps to Success

7 Steps to Success by Crimson Cup Founder Greg Ubert

Get the inside scoop about everything you need to know to be successful in specialty coffee. As a bonus, you’ll also receive free samples of our award-winning specialty coffee and tea. Receive FREE SHIPPING with your purchase of the book.

Double-Bonus: When you buy the book, we provide a free, no-obligation consultation because we’re passionate about helping entrepreneurs fulfill their dreams. We will contact you after your book purchase to schedule a time to discuss your goals.

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The Ultimate Guide to Opening a Successful Coffee Shop!

Learn tested strategies for running a profitable coffee shop, including how to:

  1. Choose the right coffee shop location
  2. Set up your space for labor-efficient service
  3. Get the right coffee shop products and equipment
  4. Beat the coffee giants at their own game
  5. Train employees for maximum productivity
  6. Create a welcoming culture
  7. Present a clean and attractive store

Plus, discover the golden key to successful coffee shop ownership:

The Ratio for Ultimate Profitability

Researching and writing a strong coffee shop business plan will craft a solid road map for transforming your initial idea into a flourishing business. And, if you’re seeking outside financing for your coffee house, a compelling business plan is an absolute necessity. We’re here to help! With decades of experience in helping to launch hundreds of independent coffee shops, we know that a successful coffee shop needs a coffee shop business plan. In fact, Roast magazine editors cited our education and training programs as a factor in choosing Crimson Cup as their 2016 Macro Roaster of the Year.

More on a Coffee Shop Business Plan

Founder and President Greg Ubert literally wrote the book on successful coffee house operations. You’ll find a coffee shop business plan template in his book, Seven Steps to Success in the Specialty Coffee Business. Greg also has written about business plans for CoffeeTalk magazine, and our consultants have helped shape hundreds of business plans. More than 85 percent of the entrepreneurs who read Greg’s book and complete our 7 Steps to Success franchise alternative program are in business for five years or longer. By contrast, federal government statistics show that half of all new businesses – including coffee houses – shutter their doors within three years of opening.

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  • Learn More

    Get the inside scoop about everything you need to know to be successful in specialty coffee. Read an excerpt from the book!

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    Watch the testimonial videos from some coffee shop owners who followed the Seven Steps path.

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