Seven Steps to Success

Greg Ubert, founder and president, Crimson Cup Coffee & Tea

By Founder and President Greg Ubert

The Book that’s Started over 300 Successful Coffee Shops

Do you want to learn how to open a coffee shop? Or, take your existing coffee shop to the next level?

With our proven Seven Steps to Coffee Shop Success program, running a profitable independent coffee shop is easier than you think. To get started, follow the steps in the book that started it all!

Backed by over 30 years of coffee industry experience, 7 Steps to Success: a Common-sense Guide to Succeed in Specialty Coffee offers insider insight into everything you need to open and run a thriving coffee shop. 

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From the Author: Why I Wrote the 7 Steps to Success
 

The Proven Plan For Coffee Shop Success

Over 300 business owners have followed this road map to open coffee shops that create a comfortable living!

When you buy the book, you also get:

  • Exclusive audio content accessible immediately after purchase
  • Coffee shop business plan template
  • One-hour, no-obligation virtual one-on-one session with 7 Steps team leader Scott Fullerton
  • Samples of our award-winning coffee and tea
  • Complete catalog of our coffees and coffee shop supplies
  • Free shipping

Risk Free Guarantee

Because we’re so passionate about helping coffee shop owners achieve their dreams, the book comes with a risk-free guarantee

Read it and take your first step toward owning a profitable coffeehouse. If you decide it’s not for you, return the book for a full refund. The samples of our award-winning coffee and tea are yours to keep.

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The Ultimate Guide to Opening a Successful Coffee Shop!

Learn tested strategies for running a profitable coffee shop, including how to:

  1. Choose the right location (Hint: it’s probably not where you think)
  2. Set up your space for labor-efficient service
  3. Get the right coffee shop products and equipment
  4. Grassroots marketing to beat the coffee giants at their own game
  5. Train employees for maximum productivity
  6. Create a welcoming culture
  7. Present a clean, attractive store

Plus, discover the golden key to successful coffee shop ownership:

The Ratio for Ultimate Profitability

Start with a Strong Coffee Shop Business Plan

Inside the book, you’ll find a proven template for creating a solid coffee shop business plan. Use it to develop your initial idea into a flourishing business. You’ll find everything you need–including vital financial statements. If you’re seeking outside financing, a compelling business plan is an absolute necessity.

Plus, our team of coffee shop startup consultants is here to help flesh out your plan! With decades of experience in launching independent coffee shops across the country, we know what works and why. Roast magazine editors cited our hands-on training as a factor in naming Crimson Cup 2016 Roaster of the Year.

Author Greg Ubert has also written about business plans for CoffeeTalk and Smart Business magazines. A small business enthusiast, he sits on the boards of directors for the Columbus Chamber of Commerce and Heartland Bank.

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  • Learn More

    Get the inside scoop about everything you need to run a profitable coffee business. Read an excerpt from the book!

    Read Excerpt
  • Not Sure It’s For You?

    Hear why successful independent coffee shop owners recommend the Seven Steps path.

    Watch the Videos
  • Have Questions?

    Call 888-800-9224 to chat with one of coffee shop startup consultants, or click the button below to ask a detailed question!

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