Grass Roots Marketing and the Cost of Shoe Leather
March 19, 2023 (Published: April 16, 2013)Crimson Cup Founder and President Greg Ubert is writing a series of columns about running a coffee shop for Coffee Talk magazine. The series continues in April with, “Grass Roots Marketing and the Cost of Shoe Leather.” “As a coffee house owner, you are running a community-based business, where the majority of your customers live or work […]
To Build a Mountain of Profits, Focus on the Big Rocks
November 29, 2022 (Published: March 11, 2013)Crimson Cup Founder and President Greg Ubert is writing a series of columns about running a coffee shop for Coffee Talk magazine. The series kicks off in March with a focus on marketing in To Build a Mountain of Profits, Focus on the Big Rocks. ”After working with independent coffee house owners for more than […]
Go Green: Celebrating St. Patrick’s Day at Your Coffee House
January 30, 2023 (Published: March 15, 2012)The National Restaurant Association estimates that 25 percent of Americans visit a restaurant or bar to celebrate St. Patrick’s Day. Here are some ideas to ensure that your coffee shop gets its fair share of visitors… and that staff and customers alike enjoy the day. 1. Do your research. Find out how your community is […]