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  • Grass Roots Marketing and the Cost of Shoe Leather

    Tuesday, April 16, 2013  
    (Updated: November 16, 2018)
    Crimson Cup Founder and President Greg Ubert is writing a series of columns about running a coffee shop for Coffee Talk magazine. The series continues in April with, “Grass Roots Marketing and the Cost of Shoe Leather.” “As a coffee house owner, you are running a community-based business, where the majority of […] Read More
  • https://www.crimsoncup.com/coffee/crimson-cup-expands-direct-trade-relationship-with-honduran-coffee-farmers

    Monday, March 11, 2013  
    (Updated: November 16, 2018)
    Crimson Cup Founder and President Greg Ubert is writing a series of columns about running a coffee shop for Coffee Talk magazine. The series kicks off in March with a focus on marketing in To Build a Mountain of Profits, Focus on the Big Rocks. ”After work­ing with inde­pen­dent cof­fee […] Read More
  • Go Green: Celebrating St. Patrick’s Day at Your Coffee House

    Thursday, March 15, 2012  
    (Updated: October 3, 2012)
    The National Restaurant Association estimates that 25 percent of Americans visit a restaurant or bar to celebrate St. Patrick’s Day. Here are some ideas to ensure that your coffee shop gets its fair share of visitors… and that staff and customers alike enjoy the day. 1. Do your research. Find […] Read More