The July 20 Grand Opening of Calabria Coffee in the heart of the Village of New Hartford, New York realized a six-year dream for Owners Bryce and Erika Lamberto.
“After several years working in the hospitality industry in Las Vegas, building our own coffee shop was a big passion project for us!” Erika said.
A few months after moving to Bryce’s hometown of New Hartford, the couple began planning Calabria Coffee.
Following our Proven System to Coffee Shop Success
To learn how to open and run a coffee shop, they turned to Crimson Cup.
“We knew right away we wanted Crimson Cup to be our coffee partner!” Erika said.
Over 200 entrepreneurs in 30 states have started thriving coffee shops by following our proven system for coffee shop success.
The program grew out of a book written by company Founder and President Greg Ubert.
Now in its second printing, Seven Steps to Success: a Commonsense Guide to Succeed in Specialty Coffee lays out a road map for independent coffee shop success.
Helping Entrepreneurs Realize their Dreams
“A big part of our mission is to help entrepreneurs like Bryce and Erika achieve their dreams of opening independent coffee shops serving their local communities,” Greg said.
As a coffee shop startup consultant, Crimson Cup guides new coffee shop owners every step of the way, from writing a strong coffee shop business plan to choosing equipment, hiring and training employees and much more.
Calabria Coffee is one of 10 new coffee shops that opened through the 7 Steps program in the first half of 2021. At least another eight shops are on schedule to open in the second half of 2021.
Erika found Step One, Focus on the Location, the most valuable of the 7 Steps. “Without an excellent location, the rest might not have come together or been possible for us.”
A one-stop shop for independent coffee shops, Crimson Cup supplies award-winning coffee, coffee business expertise and industry leading coffee shop supplies.
We specialize in helping entrepreneurs create coffee businesses that fill a unique niche in their local communities.
Supporting the New Hartford Community a Key Goal
“Growing up here, there wasn’t a place where people could hang out,” Bryce recalled.
“So, we created one!”
“Other than making high-quality beverages and providing excellent customer service, supporting our community is a top priority.
“Our goal is to be more than just another coffee shop; we want to have a positive impact on people and our community.”
The coffee shop takes its name from Italy’s Calabria region, the ancestral home of the Lamberto family.
Interior décor includes several call-outs to the region.
Guests enjoy indoor and outdoor seating, along with free Wi-Fi for those who want to work or study at the shop.
The Lambertos also plan to use a service window for mobile orders and walk-up service.
New Hartford is Raving about Crimson Cup Coffee
New Hartford coffee drinkers love the coffee, roasted by Crimson Cup.
“We hear all the time that it’s better than the coffee chains,” Erika said.
Crimson Cup coffee ranks among the best in the nation. Among other honors, our coffee won 2020 and 2017 Good Food Awards, which recognize the country’s best-tasting and most sustainably sourced coffees.
In just a few months, the shop has attracted almost a thousand Facebook followers.
One Facebook reviewer proclaimed, “I’m here to write a rave review about Calabria Coffee!!! The place is beautiful, classy, black and white interior… But the best was the coffee and the fabulous service.”
Erica and Bryce Share Advice on Opening a Coffee Shop
Erika said working with Crimson Cup helped put Calabria Coffee on the path to growth. “The amount of support and guidance we received was so instrumental in the initial success of our business.”
Bryce offered this advice for prospective coffee shop owners: “Take it one step at a time, follow your intuition, and don’t let anyone else dictate your future or tell you your dreams or goals aren’t achievable. Anything is possible when you don’t give up and keep moving forward.”