In New Video, Greg Ubert Reveals Seven Steps to Coffee Shop Success

May 10, 2022 (Published: September 3, 2021)
Seven Steps to Success: a Common-sense Guide to Succeed in Specialty Coffee

Thinking about opening a coffee shop? Then get to know our Founder and President Greg Ubert.

In a new video, the author of Seven Steps to Success: a Common-Sense Guide to Succeed in Specialty Coffee, reveals secrets from the book, which has become a roadmap to success for hundreds of coffee entrepreneurs.

“I wrote this book because I found entrepreneurs needed a proven process for opening and running a coffeehouse in their local communities,” Greg said.

“I saw too many small business owners make critical errors in their businesses.”

“As a coffee roaster, we want our customers to be really successful,” he added. “Our philosophy is that Crimson Cup succeeds only when our customers do.”

The Seven Steps to Success in Specialty Coffee

Greg’s book forms the basis of our Seven Steps to Success coffee shop startup program.

Together, the book and program give coffee shop owners a proven system for success in every area of the business. The steps include:

  1. Choose a high-traffic location
  2. Set up your space for labor-efficient service
  3. Source the right products and equipment
  4. Use grassroots marketing to beat the coffee giants at their own game
  5. Train employees for maximum productivity  
  6. Create a welcoming culture that delivers exceptional customer service
  7. Present a clean, attractive store

Coffee Shop Business Plan Lays Foundation for Success

The book also includes a full coffee shop business plan.

“We don’t expect future business owners to be accountants, but we want them to know the numbers. That’s extremely important if you want to make a profit!”

“This book has helped over three hundred coffee houses open up in a successful way so that they can feel strongly about their business and give back to the community.”

Work with Coffee Shop Startup Consultants

7 Steps coffee shop startup consultants walk new coffee shop owners through every step.

As each new shop nears completion, a 7 Steps Trainer arrives on site to show owners and staff how to prepare drinks and run the coffee shop. After several days of hands-on training in the new shop, the trainer stays on to ensure that opening day goes well.

Success Story: 5 Bean Coffee

5 Bean Coffee Reynoldsburg Ohio exterior

After opening 5 Bean Coffee in Reynoldsburg, Ohio in 2008, Tracy Heitmeyer is living her dream life.

“Without Crimson Cup’s help, I would never have been able to set up my shop as efficiently,” she said.

“Frankly, I am not sure if I would have stayed in business.”

After 13 years of success, Tracy now works a single weekly shift.

“I enjoy the freedom from the daily grind. The shop has provided for me financially and keeps my heart happy!”

An Alternative to Expensive Coffee Shop Franchises

Greg said the 7 Steps program has all the benefits of a coffee shop franchise, but not the expensive franchise fees, royalties or loss of control.

“We set up new business owners like Tracy for long-term success. Unlike franchises, however, we don’t make customers sign long-term contracts.

He noted that coffee shop owners don’t even have to buy Crimson Cup, coffee, though most build their business on the roaster’s award-winning coffee, powders, syrups and proven drink recipes.

“Look at our Yelp, Google and Facebook reviews,” Tracy said. “They always say the drinks are better than the corporate chains, more balanced and not bitter, and the prices are better.”

Receive Training Updates and Ongoing Support

Coffee shop owners also benefit from Crimson Cup’s continual product improvements, training updates and ongoing support.

“Rather than resting in the comfort of our success, we are constantly setting the bar higher and higher for ourselves,” Greg said.

7 Steps coffee shop startup consultants are always just a phone call away to help owners grow their business.

“Our true joy at Crimson Cup comes from seeing independent business owners having fun while making sure their long, hard hours translate into profit,” Greg said.

“We appreciate you taking time to review the Seven Steps to Success and determine whether it’s right for you,” he concluded.

“Wherever your journey takes you, we wish you the best. And, if it’s with us, we’d be humbled to work with you.”

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