New Video: The 7 Steps to Coffee Shop Success

November 10, 2022 (Published: May 14, 2021)
logo for Crimson Cup 7 Steps to Success

To celebrate our 30th anniversary, we put together a new video! “The 7 Steps to Coffee Shop Success” offers a quick and easy introduction to the tools and benefits of our 7 Steps to Success program:



 “With 30-plus years of specialty coffee experience and award-winning coffee to open a coffee shop, we support independent coffee shop owners every step of the way,” said Crimson Cup Founder and President Greg Ubert.

Developed to Maximize Profits for Successful Independent Coffee Shops

Stack of books: Seven Stops to Success: A Commonsense Guide to Succeed in Specialty Coffee

The 7 Steps program got its start in the 1990s. As a coffee roaster, Greg noticed some of his coffee shop customers struggling to make a profit. He worked with them to create a business model that would deliver consistent results.

In 2002, Greg packed lessons learned into a book, “Seven Steps to Success: a Commonsense Guide to Succeed in Specialty Coffee.”

Now in its second printing, Greg’s book has guided over 200 small business owners in 30 states to create unique independent coffee shops serving their local communities.

For two decades, the 7 Steps have helped independent coffee shops thrive. In fact, 19 new business owners followed the 7 Steps to open their first coffee shops in 2020 during the midst of a global pandemic. At least another 20 plan to open in 2021.

All the Tools You Need to Achieve Your Dream of Owning a Coffee Shop

Collage of independent coffee shops supported by Crimson Cup Coffee & Tea

Following this proven program, our 7 Steps consultants and trainers teach entrepreneurs to succeed using tools including:

Coffee shop business plan and projected cash flow analysis

• Coffee bar design and layout, including detailed electronic drawings

• Four to five days of onsite training for the owner and staff

• Grand opening marketing and onsite assistance

• Support in choosing the right equipment

• Quick and easy ordering of coffee and coffee-shop supplies

• Marketing and business support from the Crimson Cup team

“We provide you with the tools to help you succeed because we want you to not just be a customer, but a partner,” Greg said. “When our customers succeed, we succeed.”

More than a Coffee Shop Franchise, Our Proven Program Offers Unique Benefits

Collage of Independent Coffee Shops supported by Crimson Cup Coffee & Tea

The video also outlines benefits of the 7 Steps program, including:

• No franchise fees, royalties or hidden costs

• Business insights from coffee industry experts

• Featured promotions and marketing support to increase sales

• Menu and recipes for the best-tasting coffee drinks in the industry

• A full line of coffee shop products

• The best equipment in the industry

• And connections with over 200 independent coffee shop owners across the country.

The Importance of Coffee+Community

Greg noted that part of the program’s success is its emphasis on creating unique coffee shops that cater to the needs of local communities.

“Our motto is Coffee+Community,” he said. “Coffee is a terrific way to bring local communities together.

“The best coffee shops become community gathering places where people meet to chat, study and do business.”

Our 7 Steps consultants have helped establish hundreds of coffee shops in 30 states, Guam and Bangladesh. Let’s talk about how we can help you!

You can start by buying Greg’s book on the 7 Steps to Coffee Shop Success. It comes with proven guidance on running a coffee shop, a risk-free guarantee, samples of our award-winning coffee and a complimentary initial consulting call.

Or, just call 888-800-9224 or fill out this form, and we’ll get right back to you! The sooner we begin the conversation, the faster you can be on the road to realizing your dream of owning your own coffee shop.

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