On the Move with the New Crimson Cup Coffee Truck
June 3, 2019 (Published: June 3, 2019)
Attention Columbus coffee lovers: your favorite java has hit the streets! The Crimson Cup Coffee Truck serves our award-winning coffee, mochas, lattes and more on the go.
The distinctive steely gray food truck with crimson accents has been serving coffee and breakfast treats in the private parking lots of local businesses and hospitals for the past few weeks.
“It’s amazing to see the demand for our mobile coffee,” said Coffee Truck Ambassador Susan McMillan. “We’ve been mobbed by thirsty coffee drinkers wherever we go.”
Beginning June 4, the Crimson Cup Coffee Truck will caffeinate the breakfast food truck court at Wake Up with the Commons. From 7 a.m. to 10:30 a.m. each Tuesday in June, downtown diners can score a grab-and-go breakfast at the John H. Wolfe Columbus Commons, 160 South High Street in Columbus.
The Crimson Cup Food Truck serves hot and iced espresso drinks – including mochas, lattes and cappuccinos – as well as iced tea, cold-brewed coffee, hot chocolate and other custom drinks. An assortment of muffins and oatmeal rounds out the standard menu. Drink prices range from $2.50 for drip coffee to $5.00 for mochas and other specialty drinks.
Susan noted that the menu is both flexible and evolving. “We are happy to customize based on the weather and customer preferences,” she said. “We’re also planning to offer Nitro cold brew and pour-overs as options in the coming months.”
Why Did We Launch a Coffee Food Truck?
Crimson Cup Founder and President Greg Ubert said the coffee truck was developed to enhance local brand awareness and to provide an example for customers who wanted to launch a coffee business from a food truck.
“Through our coffee shop franchise alternative program, Crimson Cup has helped open hundreds of independent coffee businesses in 37 states,” he said. “Food trucks are a growing segment of the market, and we want to make sure we can advise our customers who want to capitalize on this trend.”
To create the coffee food truck, Crimson Cup bought a used truck and converted it inside and out to support what Greg calls ‘the dance’ – the efficient creation of a perfect espresso-based drink without a single wasted motion. The dance is described in more detail in Greg’s book, Seven Steps to Success in the Specialty Coffee Industry.
Book the Crimson Cup Coffee Truck
Currently, the truck operates on a limited schedule based on demand. To schedule The Crimson Cup Coffee Truck at your business parking lot, contact McMillan at smcmillan@crimsoncup.com.
To find out where The Crimson Cup Coffee Truck will appear next, follow @ccup_coffeetruck on Instagram or search on streetfoodfinder.com.
Dreaming of Starting Your Own Coffee Food Truck? We’re Here to Help!
Crimson Cup offers complimentary business consulting for coffee food truck owners. Give us a call at 888-800-9224 or fill out this form, and we’ll be in touch.
For an idea of the costs involved, you can also check out our blog post, How Much Does It Cost to Start a Coffee Food Truck?