Brew Great Coffee with the Ekobrew for Keurig MachinesDecember 20, 2011
Quite a few customers have asked that we make Crimson Cup Coffee available for the Keurig single-serve machine. In investigating the possibility, we encountered a few challenges:
- Environmental impact. K-cups (the disposable coffee and filter packs used in Keurig machines) are not environmentally friendly. More than five billion of these plastic cups were discarded in landfills last year.
- High cost. The cost of K-cup coffee is easily double to triple that of high-quality pot-brewed coffee.
- Taste and freshness. After sampling just about every K-cup on the market, we concluded that K-cup packaging doesn’t preserve the taste of premium coffee.
Then we discovered the Ekobrew. This reusable filter allows you to use fresh coffee of your choice in a Keurig machine.
In this video, Crimson Cup Founder and President Greg Ubert brews our signature Armando’s blend using the Ekobrew in his Keurig machine. As he demonstrates, you don’t need a special grind. Just fill the Ekobrew with fresh coffee to the line indicated, close it and place it in the Keurig.
In less than a minute, you have a cup of coffee that we’d be happy to drink and proud to serve. Just dump out the grounds, and you’re ready for another cup.
If you love premium coffee and have a Keurig machine, we recommend trying the Ekobrew with your Crimson Cup Coffee. For just $16.95, this refillable filter produces hundreds of great-tasting, environmentally friendly and economical cups of coffee.