Turn Your Bakery into a Bakery CaféOctober 19, 2022 (Published: September 25, 2012)
Baked goods and coffee go together like, well, donuts and coffee. Because not every bakery takes advantage of this natural pairing, adding specialty coffee to your bakery menu can make you stand out in a crowded marketplace.
Coffee houses learned long ago that customers expect first-quality baked goods to go with their specialty coffee and espresso-based drinks. More than one coffee shop has lost customers by serving mediocre pastries and muffins. At Crimson Cup, we recommend that our coffee-shop customers buy fresh-baked goodies from the best local bakeries they can find. The better the baked goods, the larger the average sale – and the more profit for the coffee house.
The same is true for bakeries. Customers satisfy their sweet tooth at your bakery because you offer quality that they don’t find at supermarkets or fast-food restaurants. So why not enhance your premium baked goods by serving premium coffee and espresso-based beverages?
The aroma of fresh-roasted coffee makes a mouth-watering enhancement to the sugary, spicy scents of your bakery. And the additional sales make a healthy contribution to your bottom line. For example, adding a $4 coffee drink to a $5 muffin or dessert nearly doubles the ticket price. (For related information, check out our post on how much does it cost to open a coffee shop for a discussion of typical bricks & mortar costs.)
If you have room, you can add a seating area where people can linger to enjoy their coffee and breakfast pastry or afternoon dessert. When people order something to eat and sit down with a cup of coffee, they stay longer and order more – again increasing your sales.
Like most bakeries, you probably already serve coffee of some kind. But is it comparable in quality to your baked goods? And is it a profit center for your business?
The answer to both of those questions should be a resounding “yes.” If it’s not, give us a call at 888-800-9224. We’ll show you how the finest coffee can become the icing on the cake of your bakery business.