Coffee Shop Success Story: The Vault Coffee and Pour House OpensMay 25, 2023 (Published: December 27, 2022)
Congratulations to Owners Jeff Hogan and Jenn Taylor on the opening of The Vault Coffee and Pour House! The couple learned how to open a coffee shop through our 7 Steps to Success coffee shop startup program.
The newest addition to the beverage scene in Carolina Beach, North Carolina, The Vault opened its doors on November 21, 2022.
“We’re excited to welcome Jeff and Jenn to Crimson Cup,” said Founder and President Greg Ubert. “Helping entrepreneurs develop unique businesses is a big part of our mission as a coffee roaster and coffee shop franchise alternative.”
The new beverage shop at 612 North Lake Park Boulevard North offers a full menu of hot, iced and frozen espresso coffee drinks, plus local craft beers on tap and a robust wine selection.
Meet The Vault Owners Jeff Hogan and Jenn Taylor
Jeff and Jenn are passionate entrepreneurs with a mission: bring quality coffee to their community.
“Now Carolina Beach coffee lovers can enjoy great-tasting brews without ever having to leave town!” Jeff said.
Before the shop’s opening, the closest drive-thru coffee house was eight miles away.
Serial entrepreneurs, Jeff and Jenn own several other local businesses, including Celtic Creamery Ice Cream, Hang Ten Grill, a tax service, three AT&T stores, two soccer stores and 30 rental properties.
“We saw an opportunity to bring terrific coffee to Carolina Beach,” Jenn said. “We loved the property and thought Carolina Beach needed both better coffee and a drive thru.”
They forged ahead despite a lack of coffee industry experience. “I get a thrill from going into new businesses,” Hogan said. “It keeps my mind fresh!”
Search for an Experienced Coffee Partner Leads to Crimson Cup
Jeff and Jenn discovered Crimson Cup while searching for a coffee partner and coffee business consultant.
After talking to two other coffee companies, they bought Greg Ubert’s book, Seven Steps to Success: a Common-sense Guide to Succeed in Specialty Coffee.
As the foundation of our 7 Steps to Success coffee shop startup system, Greg’s book has launched over 300 local coffee shops in 30 states. This proven system turns entrepreneurs with little or no coffee experience into owners of thriving coffee shops.
A call with Scott Fullerton inspired the couple to visit our Crimson Cup Innovation Lab in Columbus, Ohio. As 7 Steps Sales Leader, Fullerton helps aspiring coffee shop owners like Hogan and Taylor evaluate whether a coffee business makes sense for them.
After the visit, the partners decided they wanted to follow the 7 Steps system, which offers comprehensive training and ongoing support.
Our team of 7 Steps coffee shop startup consultants guided the new owners through every step, from writing a coffee shop business plan and choosing a winning location to designing a store layout, choosing equipment, hiring and training baristas and more.
Hands-On Training and Ongoing Support Crucial to Opening The Vault
With over 30 years of coffee experience himself, Greg said hands-on training and ongoing support are crucial to opening a successful coffee shop.
“After helping hundreds of entrepreneurs, we’ve found it takes more than a short-term course at a coffee school or a package you can download on the Internet.”
“With Crimson Cup, you learn to prepare drinks using the equipment in your shop. And long after initial training might fade from memory, our 7 Steps consultants are here to help you solve the inevitable challenges of running a profitable business.”
Hogan and Taylor agreed, saying Step 5, Focus on Training, was the most valuable aspect of the 7 Steps. “The training has been very thorough,” Hogan said. “We had no idea how involved it was to learn how to make great drinks.”
“In fact, the training reinforced why it was so important we selected Crimson Cup as our coffee partner.”
7 Steps Trainer and Project Manager Steve Bayless helped the couple design The Vault, then traveled to Carolina Beach the week before its soft opening.
There, he taught Jeff, Jenn and their baristas to prepare drinks and run the coffee house, staying through opening day to ensure everything ran well.
Jeff said the training was invaluable. “I had to wing it with Celtic Creamery and Hang Ten Grill,” he recalled. “I didn’t have anyone to guide me with the layout and products.”
A 7 Steps Customer Growth Rep will return to The Vault in March to help ensure the shop’s grand opening is a success. “Meanwhile, our 7 Steps team is just a phone call away to answer questions and help resolve any challenges that crop up,” Greg said.
Visit The Vault Coffee and Pour House in Carolina Beach
Jeff and Jenn invite everyone in Carolina Beach, Pleasure Island, Wilmington and beyond to visit The Vault Coffee and Pour House at 612 North Lake Park Boulevard in Carolina Beach.
Their coffee and pour house adds to the allure of a coastal community that entices visitors with a vintage beachside boardwalk, state park, miles of pristine beaches, first-class fishing, live music and more.
“Whether you want to come in, relax and stay awhile, or speed through our drive thru, we’re confident you’ll be back!” Jeff said.
The coffee and drink recipes, supplied by Crimson Cup, are winning positive feedback from Carolina Beach coffee lovers.
“The gingerbread white mocha was so great!” wrote one Google reviewer. “So nice to have a drive through coffee shop at CB.”
The signature Vault Mocha, which melds espresso and white chocolate with a swirl of caramel, has become an early customer favorite.
Follow the shop’s Facebook page for news about hours, menu items, events and March 2023 grand opening celebrations.
Thinking About Opening Your Own Coffee Shop? The Vault’s New Owners Offer Some Advice.
“Only use Crimson Cup, because the training is great!” Jeff said. “Opening The Vault wouldn’t have been possible without Steve Bayless. We could have watched a million YouTubes and it wouldn’t have been right.”
If you’re an entrepreneur who’s passionate about coffee and business ownership, opening a coffee shop could be the perfect opportunity for you!
To get started, call our 7 Steps Coffee Shop Startup Team at 888-800-9224 during regular business hours. Nights and weekends, you’re welcome to fill out this form, and we’ll get back to you within one business day.