The Ripple Effect: How We Impact Communities Around the Globe

December 21, 2023 (Published: June 23, 2021)
hands cupping coffee on coffee farm

How can a coffee roaster centered in a city of less than a million people impact lives from the Americas to Africa? We call it The Ripple Effect.

For over 30 years, Crimson Cup has set our stamp on the specialty coffee industry through a culture of responsibility, sustainability and innovation. We calculate every action to have a meaningful impact on our team, customers, partners and communities.

Coffee is in High Demand

Coffee is the world’s second most consumed processed beverage. The global coffee trade is a $200+ billion industry spanning smallholder farmers and independent coffee shops to agricultural conglomerates and multinational coffee roasters.

Before landing in your cup, coffee passes through the hands of growers, traders, processors, exporters, roasters and retailers.

Over 125 million people worldwide depend on coffee for their livelihood, but how can farmers keep up with growing demand? Factors such as a boom-and-bust economic cycles, climate change and competition for labor have inspired many farmers to give up on coffee altogether.

What is the Ripple Effect?

Ripple Effect [ˈripəl əˌfekt] NOUN

1. the continuing and spreading results of an event or action.

The Crimson Cup Ripple Effect starts with our company culture and disperses into everything we do. It’s something that runs deep and wide.

The Ripple Effect inspires us to focus on good. It’s why we choose good over easy, innovation over status quo and giving back over taking advantage.

We believe the actions we take today will ripple outward to affect the lives of our team, partners and community for years and generations to come.

How The Ripple Effect Becomes a Catalyst of Change

Our team travels the globe to build mutually beneficial grower relationships and invest in life-enriching projects.

Before buying any coffee, we ask ourselves who grew it, how our purchase can strengthen their family and community, and how will it drive success to our independent partners.

By paying attention to these answers and paying above-market rates for coffee, we give farmers more funds to invest in improving coffee quality. As coffee quality improves, farmers earn more for their crop. They can invest more in their land and workers. The impact keeps rippling, affecting more and more lives.

Other Ways We Incite Positive Outcomes:

The Outcome of the Ripple Effect

We are masters of precision and refinement. For more than 30 years, we’ve been unrelenting in our pursuit to serve an exceptional cup of coffee—and we have the recognition to prove it.

Not only have we received multiple awards for our great-tasting blends, but we’ve provided constant strength and security for small businesses and communities around the world.

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