Coffee Shop Success Story: Winston’s Coffee & Waffles Expands

February 15, 2023 (Published: July 14, 2022)
Winston's Coffee & Waffles East Market Columbus Ohio

Winston’s Coffee & Waffles now has two locations in Columbus, Ohio! Adding to its popular food truck in Clintonville, Winston’s has opened a restaurant in the new East Market in the Old Towne East neighborhood.

The new restaurant opened with support from our 7 Steps to Success coffee shop startup program.

Entrepreneurs Achieve their Dream of 30 Years

Winston's Coffee & Waffles, East Market, Columbus, OhioWinston’s is the culmination of a dream that unfolded over 30 years.

Owners Steve Elshoff and Katie Bolon originally planned to launch a neighborhood coffee shop, craft brew and wine bar in 2020.

“But then a little thing called COVID-19 came knocking,” Steve Elshoff recalled. “Since it wasn’t safe to host our friends and neighbors indoors, we pivoted to a food truck!”

“In October 2020, we introduced something Clintonville and all of Columbus had never seen before: a food truck that serves world-class espresso drinks and one-of-a-kind waffles.”

The waffles have developed almost a cult following among Columbus foodies. As one Google reviewer wrote:

“My new Saturday reward. I pick up a waffle & the best coffee I’ve ever had after yoga at Ashtanga Yoga Columbus on Saturdays. They have gluten free options & the Oaty Honey Lavender Latte is amazing. The waffles have to be tried to be believed. Lovely staff.”

“Now, we’ve brought our deep-pocketed sweet and savory waffles and terrific espresso drinks to Old Town East,” Katie Bolon said. “Since the new Winston’s opened in May, we’ve been greeted by a steady stream of new and repeat customers.”

Winston’s Chose Crimson Cup as their Coffee Partner

Winston's Coffee & Waffles, East Market, Columbus, Ohio“Their products are outstanding, and the service is beyond reliable,” Steve Elshoff said. Beyond the quality and reliability, their people are excellent.”

Among other accolades, our exceptional craft and specialty coffees have earned top honors at the Good Food Awards, Golden Bean North America, and Roast magazine’s Roaster of the Year.

Crimson Cup also provides coffee business consulting to customers like Winston’s Coffee & Waffles through our 7 Steps to Success coffee shop startup program, which teaches entrepreneurs with little or no coffee knowledge how to open a coffee shop.

Crimson Cup Helps Bring Unique Coffee Concepts Like Winston’s to Life

Crowd at Winston's Coffee & Waffles“A big part of our mission is to help entrepreneurs like Steve and Katie bring their vision for their coffee business into reality,” said Founder and President Greg Ubert. “Winston’s Coffee & Waffles is a unique concept with a bright future. We look forward to helping them continue to grow.”

Our 7 Steps to Success coffee shop startup consultants guided the partners through every step, from writing a solid coffee shop business plan to laying out the new Winston’s location, sourcing equipment, training baristas, marketing to customers and more.

The coffee shop startup program is based on Greg book, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee.

Through this program, we have helped over 300 entrepreneurs in 30 states start unique coffee shops in their local communities. In 2021, 19 new shops opened through the program. The new Winston’s Coffee & Waffles is one of at least 18 planned for 2022.

A One-Stop Shop for Independent Coffee Shops

Crimson Cup also supplies award-winning coffee, the best coffee shop supplies in the business, and ongoing support to help coffee businesses thrive.

“The coffee consultants at Crimson Cup truly care about their work and their customers,” Steve said. “They care about our success. Having vendors that are invested in your success is huge!”

Many Crimson Cup Customers Are Expanding to Multiple Locations

Belgian Liege Waffles at Winston's Coffee & Waffles, East Market, Columbus, OhioLike Winston’s, a growing number of Crimson Cup customers are expanding to two, three, four or more locations.

“Crimson Cup’s ability to serve customers around the country means however much we expand, they’ll always be able to meet our needs,” Steve said.

“I don’t worry about Crimson Cup, on any level, which frees me to worry about other things.”

He noted that growth brings new challenges. “I think the key to overcoming them is to surround yourself with great people – partners, employees and vendors. Being honest with them about your needs and expectations is also essential.”

“We’re very much still learning, but it’s also exciting to reach a new community, and to expand our team. One advantage to expanding is the confidence you gain from meeting challenges, which both your customers and team can sense. After that, success begins to breed success.”

Thinking About Opening a Coffee Shop?

Winston's Coffee & Waffles, East Market, Columbus, OhioThe partners had this advice for other entrepreneurs who are thinking about starting a coffee shop or restaurant:

“Surround yourself with good people at all levels. I believe the keys to our success are great people, great products and great service. It’s that simple.”

“There’s a terrific sense of accomplishment from creating something from nothing, and seeing it come to life through constant work and collaboration.”

For coffee shop owners who are thinking about working with Crimson Cup, Steve said, “Call, kick the tires, ask the questions. Meet with them and share your vision. You won’t be disappointed.”

Visit Winston’s Coffee & Waffles

The partners invite everyone in Columbus and Franklin County to visit both locations of Winston’s Coffee & Waffles. The food truck can be found at 3859 Indianola Avenue across from Weiland’s Market. The new East Market restaurant is at 1600 Oak Street.

To keep up with events and announcements, including hours and new menu items, follow the Winston’s Coffee & Waffles Facebook Page.

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