How to Open a Coffee Shop in New Jersey

welcome to new jersey sign

If you’re interested in learning how to open a coffee shop in New Jersey, we’re here to help! You don’t have to navigate the startup process alone or pay high fees for franchises or coffee schools. Our proven 7 Steps to Success process will teach you how to successfully open and manage a coffee shop in New Jersey.

Why trust our guidance? Crimson Cup ranks among the nation’s top coffee roasters. We’ve been roasting coffee since 1991, giving us decades of experience in the coffee industry. We’ve earned multiple awards, including Roast magazine’s 2016 Macro Roaster of the Year and numerous Good Food Awards.

Plus, our experienced coffee shop startup consultants have helped entrepreneurs across the United States – many with no prior coffee shop experience – launch over 300 coffee shops in 30 states. Using the 7 Steps process, they can help you develop a strong coffee shop business plan and calculate coffee shop startup costs in your New Jersey community.

As an independent coffee shop owner, you can rely on Crimson Cup for all your needs. We can help you with finding the perfect location, designing your shop layout, hiring and training staff, marketing your business, and more. You’ll also have access to our award-winning coffee and quality coffee shop products, which are sure to keep your customers coming back for more.

Keep reading to learn more or call 888-800-9224 now to connect with our coffee shop startup consulting team!

New Jersey is a Terrific State to Open a Coffee Shop!

Skyline showing small businesses in Trenton New Jersey.With just 10 major coffee chain locations per 100,000 residents in New Jersey, there’s plenty of opportunity to open and run a successful independent coffee shop in your local community.

New Jersey ranks 11th in overall coffee shops per capita, according to a study by Zoma Sleep. The study counted 3,902 New Jersey residents for every coffee shop in The Garden State.

Every day, more than 62 percent of Americans fuel their day with coffee, drinking an average of three cups. This presents a great opportunity for entrepreneurs looking to start a profitable business. By opening a coffee shop in New Jersey, you can cater to the growing demand for this beverage.

And, according to the National Coffee Association, coffee drinkers are flocking to espresso-based beverages brewed from high-quality beans. Sales of cappuccinos, lattes, and mochas have increased by a staggering 50 percent since 2015, driven in part by strong popularity with 25 to 39-year-olds.

Small New Jersey Cities and Towns Present Big Opportunities

Ocean grove new jerseyWith parts of New Jersey underserved by major coffee chains, it might pay to consider starting a coffee shop outside the largest cities of Newark, Jersey City, Paterson, Elizabeth, Edison, and Trenton.

Some cities and towns in New Jersey’s 10 counties lack a gathering place where locals can get together over a cup of coffee.

Are you wondering if your community in New Jersey needs a local coffee shop? Independent coffee shops offer the perfect setting for people to come together, unwind and savor their favorite Cup of Joe or espresso drink. These social interactions can help strengthen communities.

Having a local independent coffee shop also helps bring money into the local economy and creates jobs. This is especially important in areas where there are fewer options for employment.

An independent coffee shop would be an incredible addition to any New Jersey community! Read on to learn more about how to start a coffee shop in your town.

New Jersey is open for Small Business

small businesses in new jerseyWith the third-fastest startup growth rate in the USA, New Jersey is a great place to open a coffee shop!

Home to more than 861,000 small businesses accounting for about 50 percent of all jobs in the state, New Jersey focuses on creating a business-friendly environment where entrepreneurs can prosper.

You can find a wealth of resources covering business formation and operation on the State of New Jersey government website.

This website assists small and medium-sized New Jersey businesses with:

  • Starting a business
  • Taxes
  • Workforce
  • Choosing a legal business structure. Many coffee shops operate as sole proprietorships or limited liability corporations (LLCs).
  • Getting a business license and various other licenses and permits, including local health department licenses for food establishments.

The New Jersey Small Business Development Center also assists entrepreneurs who want to start or grow a small business. Experienced business professionals offer management advice, financial analysis, marketing support, and more.

Get a Head Start with Our Coffee Shop Startup Consultants

Training a barista As a coffee roaster and coffee business consultant, Crimson Cup believes our company only succeeds when our customers do.

We support coffee shop owners at every step, from concept through opening day and beyond.

A one-stop shop for independent coffee shops, Crimson Cup supplies award-winning coffee and industry-leading coffee shop equipment and supplies.

Based on the book, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee by Crimson Cup Founder and President Greg Ubert, our program covers everything business owners need to run profitable coffee shops:  

  • Writing a sound business plan
  • Choosing a terrific location
  • Calculating startup and operating costs
  • Designing an efficient shop layout
  • Choosing an espresso machine and other coffee shop equipment
  • Training your baristas
  • Marketing your shop to attract customers
  • And much more.

Backed by over 30 years of specialty coffee know-how, our 7 Steps to Success program has taught hundreds of entrepreneurs in over 30 states how to open and run successful independent coffee shops.

To learn more about how members of our community became successful in their communities, check out our testimonials.

New Jersey Coffee Shop Owners Recommend the 7 Steps to Success

Our coffee shop customers in New Jersey say they saved time and money and grew their coffee business faster by following our 7 Steps to Success.

But don’t take our word for it. Hear what one of our customers thinks about working with Crimson Cup.

Spire Coffeehouse in Toms River, New Jersey – Founded in 2022

Owner Bob Opitz stands outside his Spire Coffeehouse in Toms River, New JerseyBob Opitz opened his coastal-inspired Spire Coffeehouse in 2022 through our 7 Steps to Success program.

A play on “inspire,” the shop’s name also alludes to the New Jersey Shore lighthouses and Bob’s goal of reaching the pinnacle of success and community service.

“We offer a wide variety of hot and iced drinks, and provide a selection of baked goods and snacks,” Bob said.

“So, whether you’re stopping for your morning coffee or an afternoon snack, we’ve got you covered!”

Bob sees Spire Coffeehouse as a chance for a second career. After 30 years in the insurance industry, he yearned to follow in his father’s entrepreneurial footsteps and open his own business.

“A coffeehouse seemed like a good way to have fun and enjoy social interaction while giving back to the Toms River community.”

With no prior coffee industry experience, he searched for information on how to open a coffee shop, which led him to Crimson Cup and Greg’s book, which he said was, “great, concise, to the point, without being preachy.”

He liked the idea that Crimson Cup would teach him to open and run an independent coffee shop.

“I knew I didn’t want to go the franchise, route,” he said.”I wanted to be independent. I didn’t want to have to put a ton of money down up front and then be locked into doing whatever they told me to do.”

After he read the book, Crimson Cup’s coffee business consultants guided him through all the steps until he was ready to open Spire Coffeehouse.

“I think the most valuable of the 7 steps has been in the location and layout,” Bob said. “That really helped me figure out where I wanted to have my shop. Knowing what to look for in a site was critical.”

Once the build-out was complete, 7 Steps Project Manager and Trainer Steve Bayless spent the week leading up to the opening training Bob and the Spire Coffeehouse baristas in all aspects of drink preparation and coffee shop operation. Steve stayed on-site through opening day to ensure everything went well.

The shop has quickly gained a following among Toms River coffee lovers, receiving over 50 five-star Google reviews in less than a year.

“The people are friendly, the prices are fair, the decor is very inviting but most importantly: the drinks are phenomenal,” wrote one Google reviewer. “Almost didn’t want to post this review because once the word gets out there’s a great new coffee shop in town it will be packed!”

After a successful grand opening in February 2023, a Crimson Cup Customer Growth Rep has continued to work with Opitz and his team to grow the business.

“It’s amazing just how open and helpful everyone has been,” Bob said. “For someone who didn’t know anything about coffee shops, I’m confident I can call anyone at Crimson Cup, and they’ll be able to help me with whatever I need.”

“I think that ties to Crimson Cup’s business model,” he added. They believe that they succeed when I succeed. It has more of a partnership feel than a franchise, where I would have to cut a check every month regardless of how my shop is doing. It’s a more collaborative relationship, and I appreciate that.”

Bob Opitz invites everyone in Toms RiverOcean County and the Jersey Shore to visit Spire Coffeehouse.

“If you’re looking for a local spot to enjoy a delicious snack, sip on award-winning coffee and unwind in a relaxing environment, we’re the coffee shop for you,” he said.

“We pride ourselves on serving award-winning coffee and tea products, and we work with local dairies and bakeries to source the freshest and tastiest additions to your coffee.”

Spire Coffeehouse is open seven days a week at 1922 Hooper Avenue. Visit the shop’s website and social media pages for updates.

The Coffee Potter in Long Valley, New Jersey – Founded in 2017

Photo of Geralyn and David Hickey, owners of The Coffee Potter
Geralyn and David Hickey, owners of The Coffee Potter

Since March 2017, The Coffee Potter has served as a sanctuary for people in Long Valley, New Jersey to enjoy terrific coffee, food and the company of their neighbors.

That was the goal of Owners Geralyn and David Hickey when they opened their new coffee house.

“Our town was long overdue not just for a coffee shop but for a place where people could meet, connect with one another, and feel welcome,” said David Hickey.

“Our mission is to unite our local community and connect its people.”

Geralyn Hickey gave credit for the coffee shop’s growth to customers, employees and relationships formed over the last four years – including the relationship with Crimson Cup.

“The resources Crimson Cup makes available to us, from marketing to equipment maintenance, have been invaluable,” Geralyn said.

“Everyone at Crimson Cup understands our business and wants us to succeed,” David added.

“They are available any time of day, any day of the week, if we have a question, a problem, or want to brainstorm an idea.”

He observed that adapting to change, especially over few years, has been key to the shop’s continuing success.

“Crimson Cup has been so willing to support new ideas like our subscription program, making it so much easier for us to try new things,” he said.

Baristas inside The Coffee PotterCrimson Cup continues to deliver coffee, coffee shop supplies, ongoing training and support to The Coffee Potter.

Customers rave about the coffee, food and service. “Their coffee is amazing – every combination you can ask for,” said one Yelp reviewer. “I also love their pastries, and their service is amazing.”

Asked for advice for other prospective coffee shop owners, the Hickeys advised giving Crimson Cup a serious look.

“We honestly don’t think we could have accomplished what we accomplished without them,” Geralyn said.

The Coffee Potter is open 7 days a week at 24 Schooleys Mountain Road in Long Valley, New Jersey. For the latest news and updates, follow their Facebook Page.

Ready to Start Your New Jersey Coffee Shop Journey?

7 Steps to Success coffee shop startup guide Begin by reading the book that put hundreds of other coffee shop owners across the USA on the road to success!

Backed by a risk-free guarantee, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee lays out a map for opening and running a thriving coffee shop serving your local community.

Inside the book, you’ll find a proven template for creating a solid coffee shop business plan, plus guidance on everything you need to get up and running.

Questions About Opening a Coffee Shop in New Jersey?

We can help. Call 888-800-9224 to connect with our coffee shop startup consultants during regular business hours (Eastern time). Nights and weekends, you’re welcome to fill out this form and we’ll get back to you within one business day.

Need More Information?

  • FAQ’s

    Important things about to know about opening a coffee shop using the 7 Steps program.
  • Testimonials

    Successful independent coffee shop owners recommend the 7 Steps program.
  • Have a Question?

    Click the button below to ask a detailed question!